Email is one of the most effective and affordable forms of marketing on the Internet. It is often an inexpensive way to attract a large audience in a very short time. However, building an email list of WordPress users is not easy to do.
Over the years, many have felt that email marketing has lost its touch, but this simply it isn’t true. It is still worth every website’s time to build a mailing list because there are over four billion daily email users. That’s half the world’s population.
It’s a great platform for businesses big and small to reach customers and help increase sales. In fact, this is exactly why 64% of small businesses use email marketing to reach customers.
In terms of return on investment (ROI), email marketing by email is unmatched.
Today, we’ll show you several ways to build a WordPress email list and how to get the most out of the experience.
Why They Matter email lists
Email is one of the most common forms of communication on the Internet. Thanks to the integration of applications in smartphones, these messages can be sent to practically anyone, regardless of where they are.
This means that it has a greater potential to keep users informed about any aspect of the website or business.</p
Sending emails to people does more than just give you a way to let others know. You can also play a role in marketing products and increasing revenue.
For example, it wouldn’t take much to offer 20% off select items to those who opt-in to a mailing list e-commerce.
A single message can be sent en masse to thousands of recipients. Of course, this depends on how many people are actually on the list, but the point is that you can engage them all with just one email.
More importantly, since those people voluntarily opt-in to receive emails . , they want to be exposed to your marketing.
Is email better than social media?
For those with limited time and resources, you may be wondering if email marketing email is a better option. than social media.
While there are many exceptions to this, on average, most businesses are more successful with email marketing.
The truth is, while you can reach a lot of people on social media, most people will quickly scroll through any ad you buy.
Or ignore your latest posts on the platform, especially if they only highlight new products or sales .
And this is because most people use social media for fun. They don’t go to the platform to make a purchase or find a new product, they want to chat with friends and family.
While your mailing list subscribers actually opt in to receive these notifications.
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If you can only pick one, email will give you more for your money.
How to Build a WordPress User Email List
Today , we will go over several methods to build an email list. Each has its own advantages and disadvantages, so choose the one that best suits your needs.
Perhaps one of the easiest methods for building a WordPress email list is to make it part of the signup process. When using plugins like Profile Builder, users need to activate their profiles via email confirmation.
This helps verify that the address is correct and active.
This it’s just a part of the plugin. You can do a lot more like adding a “Forgot your password?” under login or even restrict what users can access in terms of products they can view (perfect for membership stores).
But first, we need to install it:
Click on Plugins and select the Add New option.
Browse, install, and activate Profile Builder.
Step 2: Add Email to the Signup Process
Thankfully, Adding email as part of the registration process is really simple and only requires a few mouse clicks.
Click on Profile Builder and select the Settings option.