Are you wondering how to create a Facebook page for your blog knowing that you really need it? Follow our detailed guideand learn how to create and manage an attractive and successful Facebook page!
Although it has been around since 2004 and much is known about it, there are still a number significant number of people not using Facebook correctly. If you are a hairdresser, a furniture factory, a company, a government institution or any other business or organization, you need to have a Facebook page, not a profile. The Facebook profile is intended for individuals and non-commercial use, while the Facebook page is for businesses.
What is a Facebook page?
That being said, a page Facebook is a public profile. for brands, companies, celebrities, organizations, all kinds of businesses. So if you want to promote your business, post ads, giveaways, contests on Facebook, engage with your target audience, Facebook Page is a way to do all of that and more.
Now many brands, to Despite clear and unambiguous rules, profiles have been approached and opened, either out of ignorance or to try to cheat. Brands often create fake sexy profiles that quickly collect up to 5,000 friends and then turn that profile into a Page. Facebook was more or less tolerant of this kind of thing; however, not anymore:
If you have a profile instead of a page, don’t be surprised if you see this message when you try to login to Facebook. The rules are clear: legal persons must create a page, private ones a profile.
The difference between a Facebook profile and a Facebook page
One of the main differences between a Facebook profile and a page is that a profile is for real people while the page is associated with a business. You cannot and should not open a Facebook profile for your brand, company, cause, etc. Because? Having a Facebook profile as a company means that you are, you are automatically violating the rules of use of this social network, which may lead to the removal of your profile.
You have the option to create a page and convert a profile into it or, if you have a page and a profile, merge all into one, with your profile friends becoming fans, but you lose all interaction and content you post, so it’s essential that, before you merge : Download and save everything to your computer.
The benefits of Facebook Pages, in addition to not breaking the rules, are numerous:
- you can create an unrestricted fan base in one place (within the profile there is a limit of up to 5000 friends);
- get information about detailed statistics: performance monitoring and measurement (Facebook Insights);
- and there is also the option of advertising – both the site itself, the video, the link to the site, and the pro motion of a particular ar post.
Five Steps to Create a Facebook Page for Your Blog
Now that we’ve covered the basics, let’s see how you can create a Facebook Page for your blog. Facebook for your blog.
Note: Anyone can create a Page, but only official representatives can create a Page for an organization, company, brand, or public figure.
The The steps to do it are quite simple and go like this:
1. Log in to your Facebook profile
2. Click the Create option in the top right corner of your feed and choose Page
3. Choose the type of page you want to create
4. Give your page a name and add a category to describe your page (type a word or two that best describes your page, then choose a suggested category)
5. Click Get Started and follow the onscreen instructions including adding a profile photo and cover photo.
And that’s it! Everything you need to create a successful Facebook page for your blog. But wait, that couldn’t be all, could it? What Now?
Filling Out Your Facebook Page
First things first: You should fill out your Facebook page with the basics like adding a profile and a photo of front page (step 5) and create a page username.
It may seem like an easy task, but let’s think for a moment.Both your profile and cover photos need to be compelling, attention-grabbing, and in-line with your brand and colors. If you haven’t defined them yet, then this blog post on brand color palette tools for creating the perfect colors for your blog is a great place to start.
If you’re feeling confused about of this, just look at these well-known examples:
Starbucks
Wendy’s
Or these bloggers:
Greatist
Create and go
They all use defined brand colors and/or some form of CTA in the cover photo area. And it’s something you should consider doing as well.
Next, it’s time for the About section. It’s the exact place people go to find more information about your page and blog. And it is where you include all the business details of your blog, starting with:
- Phone number (if desired)
- Site web
- About the description, a brief summary of your page
Then, always include a story about yourself and your blog. You should write a catchy description of yourself and your blog, including a link of course. And, just like when writing a blog post, you want to include the most important information first. That would be the description of your blog and what you have to offer, a bit about yourself and the kind of value that fans and followers can get from the page and the blog as well.
Many bloggers skip this step, but the truth is that having everything filled with relevant content and information makes your Facebook page amazing. more professional and good looking! It’s all in the little details, right?
Pro Tips for Improving Your Blog’s Facebook Page
Image Sizes
Don’t put and post any image; make sure they are the correct dimension and type (PNG is preferred). This is the most current recommendation:
Profile photo: 180×180 pixels (and larger)
Cover photo: 820×312 pixels (maximum resolution 1958x745px)
Facebook Page Photo Post (upper limit is 2048px):
492×492 pixels (square)
492×738 (vertical)
492×276 (horizontal)
Fortunately, nowadays we have many photo editing applications that help us help create accurate photos. Facebook asks, so there’s no problem.
Claim your Facebook Mnemonic URL
Crucial tip. Once you reach 25 likes, be sure to claim your mnemonic URL. That means you can change the URL of a generic page from this:
To this
Much easier to use, memorable, not to mention easier to promote 😊
Include social feeds on your blog
Make sure to put the Like button on your blog, which will make it easier for people to interact and connect with your content, improve your follower ratio and generally; It’s a great CTA! And if your blog is on WordPress, there are plenty of social media plugins to choose from to help you integrate Facebook with your blog.
Get Familiar with Insights
It is the exact place where you learn about your audience, their habits, activity, which helps you create the most relevant content. In addition, it will help you determine when is the best time to post on Facebook.
Type of content to post
Think of your page as a showcase of your blog, which means you will only post the best content possible. Your best blog posts, short videos, visuals, and images that further enhance your message. Not in the form of spam, but in a dose that suits your followers. And try not to overpromote, you know, overdo it with yo-yo-yo posts. For example: if you are a photography blogger, include various tips and tricks of the trade, record a short explainer video, share selected relevant content.
Automate and Save Time
One of the great things about Facebook Page is that you can pretty much automate all of your posts. Schedule, update or save the draft – it can all be done right from the Create Post feature:
So if you think you can’t find the time to manage your Facebook page, think again! You can easily have a month (two, three…) of content scheduled in advance and come to the page just to engage with fans when they post a comment or to check the page stats for future content strategy and so on.
The power of friends
Don’t hesitate to ask your friends for help, such as how to like your new page. What better way to kick start your life and get at least the first 25 likes needed to change your name, than from your friends and family? Not to mention, it’s always better to have a few likes than none when promoting it on your blog and other channels.
Conclusion
Having a Facebook page for your blog is a great promotional tool that brings results. If you follow these steps and create it in a way that provides more value and benefit to your readers, followers, target audience. Knowing that an average of 1.59 billion people log into Facebook daily, this really is a must-have marketing tool for your blog.
Tags: blog tips, Facebook page
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