There are numerous advantages to using folded banner ads for direct mail campaigns. We know that getting attention is just one of the great benefits of a folded autoship as a marketing tool, but that’s not all it does. Here’s a look at some of the top benefits of using a folded autoship as your primary marketing tool for your business.
profitable
Perhaps the most promising reason companies are interested in folding banner ads is their cost-effective nature. direct mail, in general, is classified as profitable by marketers. autoshippers further drive the profitable nature of direct mail. What? auto mailers are comparatively less expensive to create than traditional letter packs as the latter is required to print and handle multiple pieces. In addition, there is no extra cost for having the correspondence in an envelope since the printer can do the folding.
Folded mailers also allow you to print coupons or other add-ons, further reducing the work required for mailings. however, you should also keep in mind that automailers are a bit more expensive than postcards, since they use much larger-size paper and more ink. Plus, there’s the additional cost of folding and gluing the mail pieces. On the other hand, the higher cost is justified by the higher response rate of auto-mailers and the higher ROI (return on investment). You can also try using folded postcard envelopes for your marketing campaigns.
create a bigger impact
As we’ve mentioned before, autoshippers are often able to grab the attention of recipients through compelling visuals. this is usually accomplished by focusing on the exterior of the correspondence that the recipient immediately sees. it’s especially advantageous for self-mailers because they don’t have an envelope to hide their visual queues. this means you can capture the recipient’s attention from the first touch, as long as you present them with the right offer.
You can use a high-quality image of your product/service or headlines that say “year-end sale” to spark customer interest. plus, you get more room to add images, graphics, and other visuals on an autoship, unlike the front and back of postcards. this is extremely important as design elements are much more likely to have an impact on the customer’s mind, and images are rendered 60,000 times faster than text content.
more space to effectively convey your message
A big advantage automailers have over other types of mailings, like postcards, is their extra space. The four-panel autoship measures approximately 8 × 20 inches and can be folded down to just 8 × 5 inches. Likewise, there are several other sizes that autoship comes in. this allows you to choose a piece of mail that fits your marketing message and not the other way around. Also, if you simply used a large postcard, the postage rate would increase if the size exceeds 6.125 x 11.5 inches.
So, essentially, what you get with an auto-mailer is the ability to embed images, infographics, and more that can help you find your customers and increase your conversions. Images and infographics can effectively convey the message you are trying to convey to your target audience. therefore autoshippers are ideal for b2c marketing campaigns. you can use them to remind your customers about any specific event your company is hosting or promote a year-end sale or simply provide discount coupons.
perfect for b2c companies
As we briefly mentioned earlier, self-mailers are a great option for b2c or business-to-consumer businesses. This is because B2C companies often try to impress their prospects in order to make successful conversions. businesses often need to use more content that can chase recipients, which ultimately means they need more space for content.
Also, auto-mailers are particularly effective when it comes to reaching loyal customers about a special event you’re hosting or simply providing them with discount coupons. Loyal customers are very likely to take the desired action with the right amount of persuasion and a good offer, which justified the slight increase in price of using autoships compared to postcards.
greater privacy and measurability
Although most people may not consider autoship very private because they don’t use envelopes, the truth is that they offer much more privacy than postcards. this is mainly because the autoshippers are sealed at the edge. With proper message placement, you can ensure sensitive information is well hidden within your correspondence.
Another important advantage of autoshippers is that they offer an extra layer of tracking for your direct mail. this is possible by using a physical response device, such as commercial punched response cards. furthermore, using physical coupons can encourage the recipient to keep the coupon longer to use it at the right time, effectively reinforcing your brand in the minds of potential customers.