Yahoo Mail Logo PNG
yahoo mail is the name of one of the most popular email services, which was created in 1997 and today has more than 200 million active users worldwide, managing tens of thousands of emails. millions of emails a day. the service is quite simple to use and has a bright and convenient interface, which is the number one reason for its popularity.
meaning and history
yahoo is one of the email services that has found its style of visual identity quite quickly. already after the first big redesign, carried out in 2009, the platform found its corporate color palette, which is still used in all yahoo mail logos.
what is yahoo! mail? yahoo! mail is an online mail platform, created by yahoo inc in 1997, and today it has become one of the most popular email services in the world, with more than 220 million users from all over the world. yahoo! mail was one of the first services of this type, which was made available to users completely free of charge.
1997 – 2002
The first yahoo mail logo was introduced in 1997 and featured a fairly simple composition, with letters in two colors and styles, and sometimes an additional emblem depicting an envelope or mailbox. The first part of the inscription, “yahoo!”, was written in bold capitals of a square serif typeface, in bright red, while the “mail” used a calm and modest shade of blue, along with a bold font. Simple and slightly narrow sans-serif.
2002 – 2009
The graphic elements were no longer used with the yahoo mail logo, and the lettering was refined, along with the color palette being updated. the bright red “yahoo!” gained a light shade and its outlines were cleaned and strengthened, while “mail” changed its color to dark gray, and is now set to all caps in a fully modern sans-serif.
2009 – 2013
The 2009 redesign introduced a new color palette, which stuck to the brand and is still used as the main indicator in yahoo mail. the bright blue was replaced by a deep purple, a color of wisdom and creativity. although the main logo remained the same as it was in 2002 (aside from the main color), a few additional versions were created over the years. For example, Annie had a white envelope with solid purple paper with a white “y” sticking out of it. or a mobile app icon, a solid purple square with rounded corners, a geometric white envelope, and a gradient “yahoo!” logo below.
2013 – 2019
In 2013, the yahoo mail logo was redesigned again, and this rule is more about style and outlines, although the color palette has also been updated. the darker shade of purple, closer to blue, made the whole emblem cooler and more elegant. As for the main change, it was the typography of the “yahoo!” letters, which were refined for the first time since the initial version of the logo. the new font features thin straight lines with slight sparkles and forked ends. it looks elegant but sharp and progressive at the same time.
2019 – today
The 2019 redesign again changed the font and color palette of the yahoo mail logo. today it is an extra bold lowercase inscription with the slanted exclamation point, separating “yahoo” in dark purple from the lighter “mail”. the mail service mobile app icon shows a white envelope with softened angles, placed on top of the “yahoo!” lowercase wordmark, with italic exclamation mark at the end.
font and color
The yahoo mail main logo bold lowercase inscription is set in a massive, heavy sans-serif typeface with modern letterforms and thick, straight-cut lines. the closest fonts to the one used in this badge are super gothic extra black and hurme geometric sans 3 black.
regarding the color palette of the yahoo! visual identity mail, is set in two shades of purple, a color that symbolizes wisdom and imagination, creativity and communication. the first part of the badge is set to a deep, dark hue, which is balanced by a bright, light purple, used for the “mail” lettering.