As a recruiter, you send a lot of emails. you are constantly contacting clients and candidates. you need to make sure your emails get where they need to go and stay out of the spam folder.
Learn about email blasting and how to prevent your emails from being marked as spam or ignored.
what is recruiting blasting?
mass emailing is the act of sending the same email to a large group of people at the same time. As a recruiter, you can send mass emails in various situations:
- to attract passive candidates
- to give mass rejections
- to explain the recruitment process
- to share the status of the process
- to advertise open positions
- to promote to potential clients
In any of these situations, you run the risk of being filtered as spam. even if you get into someone’s inbox, your email could be ignored. you need to be strategic with your email blasts.
how to send mass emails
When sending mass emails, you should avoid appearing spammy. there is one basic way to get marked as spam: sending bulk unsolicited emails. You can do this if you’re emailing a large list of passive candidates that you have no relationship with.
When sending mass emails, it’s best to send them to people who have already given you permission to send them. for example, people who subscribe to job updates have given you permission to send them emails.
If you have permission to send emails, it is more acceptable to send them in bulk. people are less likely to mark you as spam if they want your emails.
If you have a list of subscribers, be sure to give them the option to unsubscribe. the unsubscribe link is usually found at the bottom of emails.
If the email recipients have not given you permission, you should be more careful about mass emailing. when your emails are unwelcome, recipients are more likely to mark it as spam.
Be aware of who you send unsolicited mass emails to. Do your research on each person on the email list. For example, if you’re recruiting passive candidates, search for them in your database or on LinkedIn. Make sure they fit the job you’re sending them and that they’ll be receptive to it. If you send a job opportunity from you to a group of nurses, they will likely mark it as spam.
Clear your email lists so only the most qualified people receive your email blast. Your email is more likely to stay out of the spam folder when it’s relevant to recipients.
tips to stay out of the spam folder
Try the following tips to help keep your emails out of the spam folder.
be careful with the subject lines and the body of the message. Skip spam words and phrases, such as:
- opportunity
- earn money
- work from home
- success
- open
- do click here
- 100% satisfied
- request online
- urgent
This is not an exhaustive list. basically, avoid any words that sound like you’re pushing or making a sale. If you’ve ever seen a particular word or phrase in a spam email, you should probably avoid it.
Don’t use too many punctuation marks when selecting email subject lines or message body. the same goes for the use of capital letters. would you like to read an email like this????
don’t use multiple font colors throughout the email. stick with a standard font color, like black.
Never buy a contact list and email the addresses on it. this is a sure way to get marked as spam. the people on the list don’t want to hear from you, and your emails will be flagged.
additional tips for mass mailing
When sending mass emails, your only goal should not be to avoid the spam folder. it should also aim to receive responses.
personalize your emails. you can customize bulk mailings using custom fields. for example, you can add a field that will enter the name of the recipient. Of course, you will need this information before sending the email. you can get information from your recruiting crm for custom fields.
you can create templates for the mass emails you send regularly. For example, if you frequently send bulk job rejection emails, you can create a rejection template. store templates in your recruiting software. when you need to send a regular email, open the template and add your recipients.
Try not to upset your recipients by following up too soon. For example, if you promote your services to potential customers, don’t check back the next day. Give people time to check your emails.
When sending cold emails in bulk, don’t apologize for sending them. apologizing just wastes words and loses the reader’s attention. show that your email is worth reading. keep your emails short by saying exactly what you need to say, nothing more. don’t provide too much information because it could overwhelm the recipient. If you are interested, you can contact us for more information.
Most importantly, don’t expose people’s emails to other recipients. this only creates angry recipients who are unlikely to work with you in the future. you should always use the bcc option when sending mass emails.