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Building on Beacons
Beacons lets users choose between free and premium tiers. At $10 per month, the “entrepreneur” tier offers a couple of killer features worth considering, including support for custom domains and additional “blocks” — the link, text and image slots that comprise a Beacons page.
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Beyond premium pricing, Beacons makes money by taking a cut of sales through its handful of monetization-focused blocks, like a shopping-enabled TikTok feed, a digital storefront for videos and ebooks, and a “requests” block that lets creators sell custom content directly to their followers. Beacons’ free plan charges a 9% fee on transactions, while the premium plan cuts that down to 5%.
Landing sites built through Beacons are deeply customizable, hearkening back to the MySpace era of media-rich, curated homepages. The company recently added what it calls the “community block,” a designated place where creators can highlight collaborators they might team up with often on a collab-obsessed platform like TikTok. The company currentlycounts Sia, Green Day and Russell Brand among its high profile users.
Beacons also supports mobile marketing through email and SMS and analytics to help creators understand their audiences. The company says that its user base has grown by 70% every month since its October launch.
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“Today’s content creators and consumers have more sophisticated expectations than existing social platforms allow,” Jean said in the funding announcement. “…With Beacons, creators can control their destiny by directing online traffic to a custom domain that looks awesome, is shareable and ultimately generates revenue.”
“Nothing like fireworks to signal a new spark and a new start for those looking to meet new people IRL this summer,” Tinder CEO Jim Lanzone said.
According to OkCupid, getting vaccinated might help with that. The company found that people who displayed their vaccination status were 14 percent more likely to find a match. On OkCupid, vaccinated users will get a free boost, a perk that promotes their profile to potential matches. The other apps participating in the White House initiative are handing out their own premium perks to give users a competitive edge.
The effort is part of a push by the White House to get 70 percent of adults vaccinated by the Fourth of July. To reach more Americans, the Biden administration has also coordinated with popular entertainment companies like NASCAR and country music channel CMT to promote vaccination.
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“Social distancing and dating were always a bit of a challenging combination,” White House Senior COVID Advisor Andy Slavitt said during a press event Friday. He characterized the vaccine push through dating apps as those companies “responding to the president’s call to action” rather than calling it an official partnership.
“We have finally found the one thing that makes use all more attractive,” Slavitt said. “A vaccination.”
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