USPS EDDM: Step-by-Step Guide to Sizes, Reviews & Costs (Every Door Direct Mail)

i’m sure you’ve heard of the us postal service called eddm (direct mail to all doors) because the usps has been spending some money focusing on their eddm advertising…

We’ve received a lot of inquiries about eddm, so I wanted to give you an explanation of this program and let you know which companies should use it and which companies it could be a disaster for.

First of all, I applaud the USPS for their direct mail marketing and advertising efforts. And since we do cheap eddm postcard printing right here at postcardmania, we’re happy you’re spending your money teaching businesses about the power of direct mail, specifically direct mail to every door!

What most don’t realize is that this all-door delivery option has been around for years, also known as carrier route mail.

This is the main difference:

us postal eddm size specifications. uu. they’re pretty exact, which means your eddm postcards have to be a very specific size or they can’t be mailed. It’s these specific sizes of eddm that warranted a rebranding, and an advertising push, of this door-to-door mail delivery postal service.

So let’s look at Every Door Direct Mail in detail to see if it is actually going to help you get out more promotion for less money, what all business owners actually care about!What is EDDM

what is eddm usps (direct mail to all doors)?

eddm is a way for businesses to send mail to every household in a specific area or zip code at a discounted postage rate.

the mail piece must be a very specific size; in fact, you can get samples of the all gates direct mail template so you can see what I mean. again, your eddm postcards simply need to follow the exact eddm post office guidelines that tell you how to format the direct mail postcard, pull the mailing list, prepare the mail, and deliver it to the post office.

the direct mail department at each door of the us post office. uu. has laid out all of these instructions in a way that small business owners can understand, in an effort to make it easy for them to send direct mail. you can find out the cost of eddm usps postage and the different postal routes of usps eddm as well.

Even though you can do it yourself, it is still time consuming. Plus, you can hire an EDDM printer who will help design, print, bundle, and mail your EDDM direct mail for you, oftentimes saving you additional money over doing it yourself.Is EDDM Good for my Business

what kind of business is an eddm mailer good for?

here’s how you can decide if an eddm campaign will be your best option or if you’d actually do worse with eddm services than a normal usps run direct mail campaign.

See Also:  Cách tạo tài khoản YouTube mà không cần Gmail

First, you’ll want to see who your ideal client group is and if they’re the best size for eddm.

Let’s take an example: a women’s clothing store that caters to middle-aged women.

The people who really buy from you are women between 30 and 50 years old.

counts how many women between the ages of 30 and 50 live in your specific zip codes and gets 2,200 (call us and we can do these counts for you free of charge, 877-436-3836).

then run a count of the eddm mailing list for those same target zip codes; let’s say you get a total of 9000 records.

If you use direct marketing at every door, you will have to reach 9,000 households to reach the 2,200 people who are actually your target market, the people who really want and need your product.

or…

You can pay a few cents more per piece and ship to only those 2,200 qualified people, so the overall cost of each direct mail door is actually much less than eddm flyers, letters, or brochures.

follow this link for free direct mail samples on all doors!

Now let’s look at another example of someone who should use door-to-door mail.

Let’s take a restaurant that caters to anyone in a 5 mile radius making over $30k per year.

performs a specific count using the revenue criteria and gets 12,300 records.

runs a us postal service. uu. each door counts direct mail and gets 13,000 registrations.

This business will most likely benefit from eddm marketing as they target almost everyone in their 5 mile radius.

does that make sense?

For some businesses, it can be a bit more complicated than the eddm direct mail examples above because while they may cater to everyone in their area, they can make more money by targeting people with specific income levels, homeowners , genres, etc And all of this must be factored into the direct mail printing cost of each door vs. the return on revenue from your mailing.

here are some industries where eddm is elite in attracting business from the community (if you don’t see your industry listed, call us at 1-800-628-1804 and we can tell you whether or not it will be right for you):

– restaurants- general retail stores- dentists- lawyers- doctors- dry cleaners- churches- moving/storage companies- museums/amusement parks- auto repair shops- gyms- car washes

the number one industry? eddm real estate, especially postcards made for real estate agents, have historically performed incredibly well for my company.

The actual cost difference between mailing through eddm retail and mailing a standard size postcard to a specific list is approximately 3 cents per piece.

See Also:  Do you have error: 19 in Yahoo Mail? Check out our 3 corrections

So, in the women’s clothing store example above, the savings of 3 cents won’t justify mailing 9,000 people to reach 2,200 qualified people. do you see that?

Feel free to call us and we’ll do a full cost analysis so you can see which option is best for you: 800-628-1804.

We can also offer you free samples of eddm postcards!

EDDM Postage Savings

EDDM Benefits: Postage Savings

usps eddm rates and shipping costs give you a discounted rate over the standard letter rate. it’s hard to beat usps direct mail pricing and eddm cost per piece rates.

The great thing about eddm postcards is that you can send a much larger piece that will catch the recipients attention in the mailbox.

you’ll want to quote the entire campaign with usps eddm mail pieces including eddm printing and shipping, and then quote the entire campaign with a specific listing to get an exact eddm price comparison of the difference in prices. full campaign costs. usps eddm prices.

EDDM Mailer Sizes

EDDM Specs: Postcard Sizes

eddm-approved postcards have very specific rules about piece size.

While many different sized items may qualify, there are very specific guidelines for determining the correct size of a usps eddm sample mailing template so that your item actually ships in the mail.

To follow eddm approved postcard sizes, your mail piece must be taller than 6.125″ or longer than 11.5″ and smaller than 12″x15″.

This gives you an almost endless variety of sizes that can be a bit overwhelming.

we’ve simplified this into some usps eddm templates that are cost effective to print:

– 6.25” x 8.5”- 4” x 12”- 6” x 12”

You can also call us at 1-800-628-1804 and we can send you some samples by direct mail to all your doors.

Choosing EDDM Printers

EDDM Printing: Where To Go?

Once you’ve decided you’re going to go for an eddm postcard, you’ll want to find a good full-service eddm printer, someone who can make eddm postcards and will print enough of them that their eddm prices are good ( ahem, low). I would do my research and not just pick the first suggestion on google after a search for “eddm printing near me”. the more you do, the better your eddm postage rates!

for a professional looking direct mail print piece on all doors you should look for a 12 or 14 point card stock paper thickness and if possible you should find out if they can use uv lamination on one side to achieve a more elegant professional appearance.

You will want to confirm with the eddm printer that your paper is compatible with eddm. when all is confirmed, print those eddm postcards!

EDDM Mailing Lists

Every Door Direct Mail Mailing Lists

now it’s time to get your eddm mailing list, which will show where the carrier route will go.

See Also:  Tại sao gmail luôn tắt bản tin yêu thích của bạn

there are 2 ways to find out the post office eddm paths: one is to do it yourself through the usps eddm website, or you can just find out if your eddm printer will do it for you. Either way, it should give you a good idea of ​​the local direct mail map of each gate.

most of the time, your eddm printer can extract it for you if you specify the zip codes you want to target.

Preparing EDDM Mail Piece

Preparing Your EDDM Postcard

if you plan to send your usps direct mail postcards to all the doors yourself, then you need to obtain form ps 3587, package your postcards, and deliver the direct mail in a very specific order to the post office. mail.

When sending your eddm mail, you can drop it off at a regional business mail entry unit (bmeu) or any local retail post office in the us. uu. the difference between the two usps services is that when you use bmeus, the mail is labeled bmeu and in retail stores it is marked retail.

The essential difference between the two services is the size of the order. if the minimum quantity of eddm for your business needs is very high and you will be covering many usps routes with multiple post offices, bmeu marketing mail would make more sense.

however, it’s not that simple. it gets a bit complex because if you’re mailing to addresses in other cities or states then you have to take the usps door direct mail campaign mailers to that post office with instructions, quite a pain.

The best thing you can do is find an eddm submitter who will do all the legwork for you.

EDDM Response Tracking

Tracking Your EDDM Mailing Response

Finally, if you rely on phone calls as your response metric, you’ll want to include a call tracking phone number in your mail piece to see how much response you get from your eddm postcards.

This way you can keep track of how many leads and sales you get, it’s clear what your ROI really is.

In summary, the eddm program is good for some companies. we believe that the best service from eddm can make this whole process easier for you, and that’s what we strive for every day.

If you’re wondering if it will work for your business, feel free to call one of our marketing consultants at 800-628-1804.

They will be happy to discuss all of your options with you so you can make an informed decision!

all the best, sarah

direct mail reviews of every gate (eddm)

Leave a Reply

Your email address will not be published. Required fields are marked *