Marketing automation tip: gmail’s new unsubscribe link

Use our unsubscribe link and get the list of recipients who opted out to your newsletters. YAMM will record this information directly in the tracking tool.

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When people click on the unsubscribe link from your email, our tracker records this information on your spreadsheet. You can then remove those email addresses from your contact list to stop emailing them.

Activate the unsubscribe feature

1.Create your template and add the unsubscribe link

To add an unsubscribe link, insert the exact following link at the end of your template:

You can customize the message, as long as it contains this link.

For example, add something like Click here to unsubscribe, as indicatedinthis draft below.


2. Activate the tracker and send your mail merge

You must nowenable the tracker before sending your mail merge.


Then click Send emails.

Side note about the unsubscribe feature status

If you have correctly inserted the unsubscribe link in your Gmail draft and activated the tracker, you”ll seeEnabledon the advanced features panel + Alias, filters, personalized attachments…

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If you forget to activate the tracker, we will warn you about it.


How can my recipients unsubscribe to my emails?

Once your recipients receive your email, they only need to click on your unsubscribe link.

They will be redirected to the web app, with the confirmation message Unsubscription was successful.

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Manage your list of subscriptions easily

Each unsubscribed email from your email campaign will be automatically added to your list of unsubscriptions. You can also manually add other recipients (or remove some) in the list.

Click the button below to manage your unsubscribe list:

Manage unsubscriptions


On your spreadsheet, our tracker will also record in real-time all the unsubscriptions under the Merge statuscolumn.


For your next mail merges, if you forgot to remove the unsubscriptions from your contact list, YAMM will warn you about this.

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If you click OK and choose to skip unsubscriptions from your campaign, we will add a 0 next to them so that you don”t email them again.


Why should I insert an unsubscribe link?

warning Yet Another Mail Merge is not an Email Service Provider (ESP) per se. It is an add-on that sends emails via your Google account. So it is your responsibility to add an unsubscribe link to your emails when needed. As a reminder, this is mandatory for newsletters. If your recipients are not able to opt-out from your list because you didn”t add this link, then your email might be flagged as spam. Learn more: “What is spam? How is your email marked as spam?”

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