How to warm up an email account before sending cold emails

Our team positively interacts with your emails to increase your sender reputation, so you never land in the spam folder





Why do you need to warm up your email accounts?

Email clients like Gmail and Outlook have intelligent algorithms that know your email sending history. If you blast emails with a new account, or ever make a mistake, their algorithms put you in Spam Jail.

Your only chance to leave Spam Jail is if somehow their algorithms learn that you”re not spamming any more. Warm Up Your Email receives your email and interacts positively to help you improve your sender reputation.

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Connect your email account

This lets us start the warming up process and begin interacting with your emails.

Watching: How to warm up an email account before sending cold emails

Set up your campaign settings

Configure the daily send volume, as well as the subject and the body of your email, to start sending emails at your desired volume with your desired content.

Start analyzing in the dashboard

Your campaign will begin, and you’ll start seeing numbers in your dashboard showing how many sent, opened and replied to.

Spam score

See how many people are finding your email in spam to make sure your email account isn’t in Spam Jail.

Spam pattern

Start analyzing the behavior of accounts hitting the spam folder with a 10-day spam pattern report that shows how using Warm Up Your Email affects your email deliverability and if you’re getting back to the inbox over time.

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Sole Sender

$29.00 / Mon Max 50 Positive Engagements / Day 1 Email Account Spam Pattern Analytics 24/7 Support Get Started

Pro Sender

$49.00 / Mon 50 Positive Engagements / Day (Each Account) 3 Email Accounts Spam Pattern Analytics 24/7 Support Get Started

Agency Sender

$99.00 / Mon 100 Positive Engagements / Day (Each Account) 8 Email Accounts Spam Pattern Analytics 24/7 Support Get Started

An engagement includes 4 actions:

Opening an email Replying to an email. Marking an email important Removing an email from the spam folder

These four actions together make an engagement.

Warming up an email account is just one factor, but there are several other factors email clients like Gmail take into account when determining if your email should land in the inbox or spam folder. Content is one other factor. You still need to make sure your other factors are met in order to be a perfect sender.

Email clients like Google score your emails for their content, history, and account age. There may be several other factors as well that are involved in this scoring criteria. If your scores are good, your reputation is good. If your scores aren”t good, your reputation isn”t good.

If you’re spamming too much, or not following the rules, Google or other email clients put you in Spam Jail, and it”s very hard to get out and basically requires you to rebuild your reputation with a small number of emails (warmup process) so the email client knows that you have become a trusted sender.

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Warming up emails isn”t just a one-time process. It helps you tell email clients like Gmail that you’re constantly getting a lot of opens and replies, and therefore you need to be in the inbox. Using a warming up process along with your cold email campaigns can make your campaigns more effective.

You can create a folder by filtering the subject of your emails in the Warm Up Your Email platform so your inbox emails are always separate from warmup emails.

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Usually email accounts are built with SMTP. When you sign up, we ask you to connect your email account by entering your SMTP information, which basically enables us to send emails on your behalf to our team.

Warm Up Your Email sends emails to our team of recipients who are ready to read your emails, reply to them, mark them important, and remove them from the spam folder. This procedure is called warming up, and it sends a signal to email clients like Gmail that you’re a good sender because your emails are being read and replied to constantly.

By each account, we mean that for every account you get access to either 50 engagements or 100 depending on the plan you sign up for.

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No, we don”t. If you need to warm 10 email accounts with 100 engagements each (1,000 engagements in total) we can help you. Because we use humans instead of AI to engage with your emails, this is the most we can accommodate.


Warm Up Your Email increases your email reputation through positive interactions with your email campaigns, including opening and replying to emails, marking as important, and removing from the spam folder.

Categories: Mail

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