In the world of online sales and marketing, it’s common practice for organizations to communicate with a large list of contacts at the same time while making the message seem personal.
Sending an email to each recipient individually would clearly be out of the question. Fortunately, there are ways in which a personalized email can be sent in a mass campaign, where each recipient cannot see who else is receiving the same message.
here we’ll show you how gmail can help you with this and how the right inbox has a special new feature to make it even easier.
why you might need to hide recipients in a mass email
all kinds of departments may have reasons to hide recipients in a mass email.
The most obvious are sales and marketing teams, who need to reach customer and prospect lists in one big campaign. Recruiting agencies and organizations may also need to hide recipients in their mass communications to members or clients.
In all of these examples, it would be bad practice to reveal each email address to all recipients. not only is it a violation of privacy, but it also looks unsophisticated in 2022.
The benefit of hiding email addresses in a bulk campaign is that it feels more personalized, less spammy, and is more likely to get a positive response. the net result is more engagement and less chance of your email being banished to the spam folder or deleted altogether.
how to use bcc method in gmail
To use the bcc method within gmail, you can follow these steps to ensure your recipients’ email addresses are hidden:
- open gmail and sign in.
- open a new email and write the message you want to send to your contact list.
- click bcc in the top right of your compose window.
- add all the email addresses you want to send the message to. it may be helpful to copy and paste your list into this field.
- add an email address in the “to” field. Since your email needs to be sent to someone, you must enter a direct email address, even if it’s your own.
potential problems with bcc in gmail
Although gmail makes it easy for you to send mass email campaigns, it does have some issues you should be aware of.
1. bcc looks unprofessional
Although using bcc in gmail is a good solution if you don’t send bulk email campaigns regularly, it’s not as elegant as other available tools and features.
While recipients won’t be able to see who else is receiving the email, they will be able to see themselves listed as a bcc rather than a direct recipient in the “to” field. this in itself will suggest to them that they are receiving a mass email.
In the worst case, gmail will interpret this email as spam and direct it to your recipients’ spam or spam folders.
2. can’t fetch data info
If you’re sending a mass campaign using bcc, there’s no way you can track who opened the email, let alone other data like click-through rate and the time recipients opened the email.
3. you could reach the gmail sending limit
gmail normally has a generous sending limit of hundreds per day, but if you’re cc’ing more than the allotted amount, you may need to consider whether gmail is the right tool for your campaigns.
4. you can’t personalize the email
When you bcc, you can’t fully personalize the message using, for example, a recipient’s first name. Online email marketing software will allow you to automate this and ensure a more personalized message is sent to each of your customers, even when you send a message to a database of contacts.
using mail merge within gmail
Instead of using bcc, there is an option to use mail merge in gmail. There are several complicated steps to this, but for more information, you can read our step-by-step guide here.
introducing the “mail merge for gmail” feature from the right inbox
because using bcc within gmail is not the best way to send a mass email campaign. “mail merge for gmail”, part of the right inbox chrome extension, allows you to communicate with multiple recipients with a personalized message and thus scale your reach without using the personal touch. It’s not easy to use gmail to send a mass email campaign, whether you’re using mail merge or bcc, but our new feature removes unnecessary steps, making it a much easier process. with mail merge for gmail you can:
- contact a large number of people with a personalized personal message
- improve and extend the reach of your cold email within gmail</li
- use in conjunction with sequences to automatically track leads
- used in conjunction with email tracking you can also see who opened your email and how many times they have opened it.
Not only this, but it gives you information on how many recipients have opened your email, in what location and on what device, and how many have clicked on any links within your message. This type of information, combined with the correct inbox sequences, will allow you to track your campaigns in a useful and targeted way.
summary
gmail will allow you to send emails to multiple recipients at once and prevent them from knowing who else is receiving the same email. This is good news for anyone who needs to reach many people with the same message, but without the danger of privacy violations.
That said, this process lacks sophistication and can easily result in your messages slipping right into recipients’ spam folders.
With the right inbox mail merge for gmail feature, you can reach a massive contact list with a message and at the same time customize the message for each recipient. And with its ability to let you track your recipients’ opens, clicks, location, and device, your email campaigns will be boosted with the added sophistication of a CRM.