Open houses are an essential part of buying a home. For agents who have had to cancel all of their open houses due to the current COVID-19 pandemic, this may affect their ability to sell properties. Fortunately, Facebook LIVE offers agents the opportunity to walk customers through a list during an interactive, real-time broadcast: a virtual open house. The best part is that you don’t need any fancy equipment or big gear, just your smartphone and a Facebook page. In this post, we discuss everything you need to know about using Facebook Live to walk your customers through a list. Don’t let this COVID-19 pandemic stop you from hosting an open house.
What is Facebook Live?
Facebook Live lets you broadcast a conversation, a performance, Q
Remind people who you are and what property you’re visiting
Just showing up once at the start of your Facebook Live tour isn’t enough. This is because people can come and go while you are LIVE. Therefore, it is essential that you regularly remind them who you are and what property you are visiting.
Interact with your audience
Interact with your audience; build in time for each room to pause and answer feedback questions. If you know your audience well enough, you can engage them by spending more time on the parts of the property that matter most. If you have pets, show them around the large yard and fence. If they’re interested in home appliances, get a close-up of high-end appliances, etc. Personalization is essential for success.
What to do after going live on Facebook
Once the LIVE broadcast ends, the video is converted to on-demand content, which it can then be shared, downloaded, edited and reused. Chances are even more people will watch your tour LIVE AFTER you’re done. Here are some things to do after you post on Facebook.
Send the Live Stream Link to Your Customers
You can use “Live After” video links in your listings and send to customers who missed the tour. To help grow your audience among people who didn’t join you for the live show, try sharing a quick post thanking people for watching.
You can also ask for new questions and comments to generate a additional participation. People who watch your videos like to feel appreciated, so show them love whenever you can.
Save and edit your video
Save your live video for editing. You can use a shorter clip to post to your page. Think of these as highlights of the house. The agent now has video content that can be shared on Instagram, YouTube, Facebook, or even via email.
Read feedback from your audience
Use feedback from the audience to Evaluate what kind of information you are looking for about the property and tailor your future ad to this feedback.
Follow Up with Prospects
Follow up with your prospects on Messenger, they may eventually be interested in submitting an offer. The fact is, your prospects are already on Facebook if they’re commenting on your video while it’s live. After guests leave your virtual open house, use messenger to interact, participate, and ask questions. Feed those leads now, even if they decide not to buy.
PRO Tips:
You don’t need a whole team to have a decent production. Here are some tips to help you feel like a pro:
- Test your connection throughout the house to see if there will be any connectivity issues.
- Turn off notifications early! start your stream!
- When in a room, consider placing your phone on a tripod for stability while you talk.
- While walking or moving around a room, go SLOWLY: slow down than you think is necessary, since quick and abrupt actions can be disorienting. Consider using a stabilizer.
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