Want to create an email newsletter for your website, blog, or eCommerce business?
An email newsletter helps you stay in touch with your users, bring them back to your website and convert them into customers.
The challenge is that many beginners feel it would be too technical or time consuming to start an email newsletter.
That used to be the case a few years ago. 10 years, but now creating an email newsletter is so easy even a non-technical person can do it!
We built an email newsletter with over 1 million subscribers ourselves. So we decided to create an ultimate guide on how to start an email newsletter with step-by-step instructions.
Our goal is to walk you through the process and help you set up your email newsletter the right way. CORRECT.
Since this is a comprehensive guide, we have included a table of contents for easy navigation .
About Email Newsletters:
- What is an Email Newsletter?
- Why Start an Email Newsletter? Email?
- Who Should Start an Email Newsletter?
How to Create an Email Newsletter:
- Step 1. Get Started an email newsletter
- Step 2. Create a list email list</li
- Step 3. Configure your email list settings
- Step 4. Add newsletter signup forms to get more subscribers
- Step 5. Send Your First Email Newsletter
Email Newsletter Tips:
- Step 6. Tips for Getting More Email Subscribers
- Step 7. How to make money with your email newsletter
- Step 8. Keep your email newsletter out of spam
What is a newsletter? email?
An email newsletter is a form of online communication that allows you to send news, tips, and updates about your product, business, or nonprofit organization.
To receive these updates, people must join your email list by providing their email addresses. These users are called subscribers, leads, or contacts.
Organizations and individuals use email newsletters in many different ways. For example, companies use email newsletters to send users information about products, news, and the latest updates.
Websites and blogs use email newsletters to send content updates, increase traffic and build a loyal following.
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Why start an email newsletter?
Did you know that over 75% of people who visit your website today will they never come back That’s not your fault, it’s just that the internet is huge and there’s a lot of content out there.
Starting an email newsletter will allow you to convert those website visitors into subscribers. Once they join your ezine, you’ll be able to keep in touch and bring them back to your website.
Basically, without an ezine, you’re losing subscribers and leads every day.
Now you may be thinking: ‘What if we ask users to follow us on social media? Wouldn’t that provide a way to keep in touch with those users?’
It will, and it should definitely build a following on social media. However, you don’t own those social media platforms.
Social media giants like Facebook and Twitter limit the reach of your audience. More importantly, most of your users may not check their social networks as often.
On the other hand, people tend to check their email inbox several times a day. Most users are using a mobile device with notifications turned on for emails.
For more on this, check out our article on why creating an email newsletter is so important.
Who Should Start an Email Newsletter?
Many of our users often ask us if they should create a newsletter for their business, blog, or organization. Our answer is always ‘Yes.’
Even if you’re just getting started, you should start building your newsletter on Day 1. Every day you don’t do this, you’re losing money, subscribers, and leads.
Email marketing is a win-win situation, regardless of your industry, business, or website traffic.
1. Email Marketing for Small Businesses
Business websites, regardless of industry or size, can always benefit from creating an email newsletter.
It’s the most cost-effective way to keep in touch with your existing customers, website visitors, and potential customers.
2. Email Newsletter for Ecommerce Websites
A study found that more than 44% of email recipients have made at least one purchase because of a promotional email.
If you run an online store, then email marketing is the most effective tool for turning abandoned carts into paying customers.
For a long time, e-commerce giants have used email effectively to convert casual visitors into buyers.
3. Nonprofit Email Newsletter
Nonprofits should reach out to their supporters for donations, support, events, and more. Other media, such as social media, phone calls, and physical mail, cost much more money than email marketing.
Creating an email newsletter allows nonprofits to keep in touch with the general public, supporters and donors.
Users are more likely to open emails from a nonprofit they support. In fact, 49% of millennials prefer to receive email updates from the organizations they support.
For more information, check out this article on why email marketing is essential for businesses. non-profit organizations.
4. Email Newsletter for Blogs and News Websites
If you want to start a blog or create a content-driven news site, email marketing is the best way to increase your audience. You will see all the popular internet marketers, influencers and famous bloggers actively building their email lists.
Here’s why:
- You can send email updates to users who otherwise they would never come back to your website again.
- Builds a steady audience of loyal readers without relying on third-party platforms like search and social media.
- Does not control the engines search or social networks. Your search rankings may drop and your social media profiles may be suspended for no reason. On the other hand, you own your email list and have complete freedom to use it.
5. Email Newsletters for Education
Educational institutions need the support of an engaged community of students, teachers, parents, and local businesses. Whether it’s for fundraisers, admissions, events, or other activities, email is the cheapest and most direct way for schools and universities to communicate.
These are just a few examples of how Email newsletters can benefit businesses and individuals and non-profits. There are many more examples, which is why most marketers believe that email marketing is crucial to succeeding online.
That being said, let’s take a look at how you can easily start a newsletter. email to grow. your own business and brand.
Step 1. Start an Email Newsletter
The most important thing you’ll need to start your email newsletter is a marketing service provider by email. These are companies that allow you to collect email addresses and send bulk emails.
There are literally hundreds of newsletter tools in the world, including Constant Contact, HubSpot, SendinBlue, Omnisend, AWeber, Drip, ConvertKit , Mailchimp, and many more.
After trying almost every popular email marketing service, we recommend Constant Contact. They are one of the best email newsletter services in the world, and their support is great for helping people get started.
Constant Contact offers a beginner-friendly email marketing platform with simple tools for drag and drop to help you. start quickly. They also have advanced email list growth tools, marketing automation functionality, eye-catching templates, A/B testing to optimize your emails, detailed reports to track your conversion rates, and more.
First, you must visit the Constant Contact website and click the sign up button at the top or bottom of the page. They have a 14-day free trial (no credit card required).
Once you click the button, it will take you to the registration page.
Here you need to provide the information required to create your account.
After completing the registration, you will be redirected to the Constant Contact welcome page.
This is where you can manage your email lists and subscribers and send your newsletter.
Step 2.Building an Email List
An email list is basically a contact list of your subscribers. Think of it like a directory of the email addresses of everyone who signed up to receive your email newsletter.
To keep your contacts organized, you need to build an email list. Be sure to add one of your own email addresses to the list so you can test your email campaigns.
Simply click the ‘Contacts’ link in the top menu, then make sure you’re on ‘ Lists tab at the top of the screen.
This page will display all your email lists. By default, Constant Contact creates an email list for you labeled ‘General Interest’.
You must click the ‘Create List’ button to create a new email list.
You You will be asked to enter a name for your list. Here you can enter anything that will help you easily identify the list.
After clicking the ‘Save’ button, Constant Contact will create the list for you.
To start using this list address, you must need to add at least one contact.
You can manually add contacts to your list by visiting the ‘Contacts’ page and clicking the ‘Add Contacts’ button.
This will show you a popup asking how you would like to add contacts. You must select ‘Create a new contact’ to continue.
You will need to enter the contact’s email address. After that, you need to click on the ‘Continue’ button to be able to enter the rest of the details of the new contact.
On the next screen, you need to enter the contact information.
Start by entering the Contact name and job title. If you want, you can scroll down to enter physical addresses, phone numbers, and custom fields.
After entering the contact information, you must click the ‘Create’ button to add it. Your email list is now ready to use.
Now that you’ve created an email list, it’s time to configure some basic list settings.
Step 3. Setting Up Your Email List Setup
The first thing you’ll want to set up is a welcome email. This is the email that is sent to your users when they join your newsletter.
Let’s get started.
First, you need to click on the ‘Campaigns’ link in the menu above and then click the ‘Create’ button.
A pop-up will appear asking you to select an email campaign type. You need to click ‘Email Automation’ to continue.
After that, you need to choose the type of email automation.
This time, you need to click on the ‘Templates’ option ‘welcome email template’ to continue.
You will be prompted to name this automated series of emails. This will help you identify the campaign when you need to edit or change it in the future.
Simply type ‘Welcome Email’ and then click the ‘Save’ button to continue.
Next , you will be asked to choose the activity that will trigger the email. We’ll go with the default setting, ‘Welcome Email’.
You’ll also need to select which list to send the email to. Go ahead and click the ‘Send to selected lists’ option, and then you can select the list you created earlier.
Once you click the ‘Save’ button, you will be taken to a page showing a campaign summary email so far.
You can see that the email will be sent the first time a contact joins the Demo Inc. list and it will be sent immediately.
Now under “Send this email”, we must create the actual welcome email that will be sent. To do that, you’ll need to click the ‘Create New Email’ button.
You’ll be asked to select an email newsletter template for your email. The creator will automatically show you welcome email templates that you can use as a starting point.
You’ll also find links to download the Constant Contact mobile apps.
Just click one template and will open in Constant Contact’s drag-and-drop email builder. For this tutorial, we’ll select the ‘Agent Welcome’ template.
From here, you’ll design your welcome email newsletter.
You can start by giving your campaign a suitable title . This will help you identify the campaign when you need to edit or change it in the future.
Go ahead and click the ‘Untitled…’ link in the top left corner to edit it. Now enter a name for your campaign, such as ‘Welcome Email’, ‘New User Registration’ or ‘Introduction’.
After that, you can start editing the newsletter design.
It’s a drag-and-drop editor, so you can simply drag items from the left column and drop them on the canvas. You can also point and click anywhere in the email to edit it.
You can replace the logo with your own, add your own header image to match your brand, resize font and customize the email subject and message text to suit your needs.
Once you are satisfied with the design, you should click the ‘Continue’ button in the upper right hand corner . You will be returned to the welcome email campaign page.
Finally, you must click the ‘Activate’ button in the upper right corner of the screen to save and activate your welcome email.
When prompted, click the ‘Continue’ button and Constant Contact will verify that there are no issues with the campaign and then activate it.
Successfully set up a ‘ welcome email ‘ campaign. From now on, all new users who join your email list will receive this email upon signup.
A few tips for writing an effective welcome email
Welcome emails have an average open rate of 50%, which is higher than any other email newsletter you send.
It will be the first thing new subscribers will hear about from you. This is your chance to impress them, so they’ll be eager to receive your next email newsletter.
- Say thank you and let users know you appreciate them sharing their contact information with you.
- Next, introduce yourself, your business and what you do. Keep it short and simple.
- Let your users know how often you’ll email them and what kind of content and offers to expect.
- If you promised users an incentive to join your email list, then include that information in your welcome email.
- The best way to introduce users to your brand is by directing them to the most useful content on your website. It helps them discover content and builds engagement.
For more tips and welcome newsletter examples, check out this guide on how to write the perfect welcome email for new subscribers.
Step 4. Add Newsletter Signup Forms to Get More Subscribers
Now that you’ve signed up for an email marketing platform and set up your email list, it’s time to start promoting it. The easiest way to get more subscribers is by adding newsletter signup forms to your website.
Usually your email marketing service will offer ready-made signup forms that you can add to your website. However, these signup forms don’t always look good, and sometimes they won’t fit in the container where you want to put them.
This is why savvy business owners and professional marketers use custom newsletter forms as part of their email marketing strategy.
Let’s take a look at how to easily add newsletter signup forms to your WordPress site. We will show you two methods, and you can choose one or both together.
1. Add Newsletter Signup Form Using WPForms Lite (Free)
WPForms is the best drag and drop WordPress form plugin on the market. They have a free version called WPForms lite that includes built-in support for connecting with your Constant Contact account.
This allows you to use the WPForms drag and drop form builder to create your newsletter signup form.
The first thing you need to do is install and activate the WPForms Lite plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
After activation, you need to visit WPForms » Settings and click on the ‘ Integrations’ .
You will see the Constant Contact integration listed. You need to click to expand it and then click the ‘Add Account’ button.
This will show you the information needed to connect your Constant Contact account to WPForms. You need to click on the link that says ‘Click here to sign up with Constant Contact’.
This will open a popup window that will take you to the Constant Contact website.
You must be logged in if you are necessary, then click the ‘Allow’ button to give WPForms access to your Constant Contact account.
You will then see an authorization code that you need to copy.
You should now return to the WPForms settings page and paste the authorization code.
You must also provide a no name for this integration.
Finally, go ahead and click the ‘Connect to Constant Contact’ button.
WPForms will now connect to your Constant Contact account. You will see a ‘Connected’ label appear next to the integration.
You are now ready to create your newsletter signup form using WPForms.
Simply head over to WPForms » Add New page to launch the WPForms creation interface.
You need to provide a title for your form and then scroll down to ‘Newsletter signup form’ and click the ‘Use template’ button.
This will upload a ready-to-use registration form with the required fields already added to the form.
You can point and click t or edit the form fields, change the field labels and add more column fields left if necessary.
Once you are happy with the form, you should click on the ‘Marketing’ tab on the left of the screen to integrate it with Constant Contact.
Make sure you are on the tab from Constant Contact and then click the ‘Add New Connection’ button. You will be prompted to provide a title for this connection.
You can enter anything here and then click the OK button.
You will then see the settings for this connection. It will automatically detect your Constant Contact account and display it in the Select Account field.
Below it is the “Select List” section. Here you need to select the email list you created earlier from the dropdown.
After that, you need to map your WPForms form fields to Constant Contact fields. Once this is done, you can click the “Save” button at the top to save your registration form.
WPForms makes it very easy to add your newsletter signup form anywhere on your website.
If you want to add the form to the sidebar of your website, visit Appearance » Widgets and add the WPForms widget to a sidebar.
Make sure to select the signup form you created earlier.
It’s a good idea to add a header block above the widget and then group the two blocks together. Don’t forget to click the ‘Update’ button to store your settings.
You can now visit your website to see your newsletter signup form in action.
You can also embed the registration form to your blog posts or pages. Simply edit the post and add the WPForms block inside the WordPress content editor.
After adding the block, select the newsletter signup form you created earlier and WordPress will load it inside your post. You can now save or publish your post and visit your website to see it in action.
2. Add Newsletter Signup Form Using OptinMonster (Pro)
For this method, we will be using OptinMonster, which is the best tool on the market to help you get more email subscribers, more! fast!
Includes dozens of high-converting signup forms, such as lightbox popups with exit intent technology, 2-step optins, slider forms, a floating bar, A/B testing, call to custom action (CTA links), GDPR compliance features and more. This gives you the powerful tools you need to quickly grow your email list.
For more details, check out our full OptinMonster case study to learn how we used it to grow our email subscribers on 600%.
First, you’ll need to sign up for an OptinMonster account. It is a premium service and their plans start from $9 per month.
Once you have signed up for OptinMonster, you will be taken to your account control panel on the OptinMonster website.
Let’s create your first OptinMonster campaign. Click the ‘Create New Campaign’ button to get started.
Next, you’ll be prompted to select a subscription type.
For the sake of this guide, we’ll create a pop-up signup form. Next, you need to choose a template for your campaign.
For this tutorial, we’ll be using the ‘Split’ template.
After that, you’ll be asked to provide a title for your campaign popup and then enter your website address.
This will launch the OptinMonster creation interface.
It is a powerful drag and drop campaign builder where you can design your subscription forms.
Can target and click to edit any element on the screen. You can also add new blocks to add different elements to your optin.
Once you’re happy with the design, it’s time to connect the OptinMonster campaign to your Constant Contact account.
You need to switch to the ‘Integrations’ tab in the top menu and then click on the ‘Add New Integration’ button.
Next, you need to select Constant Contact as your ’email service provider’ and then do Click the ‘Sign Up with Constant Contact’ Button.
This will open a pop-up window where you need to click the ‘Allow’ button. You may need to sign in to Constant Contact first.
Now you can go back to OptinMonster and provide a name for this connection.
After that, you need to click ‘Connect to Constant Contact’.
OptinMonster will now get your Constant Contact account details.
You can now select the email list you created for your newsletter.
Now, let’s take a look at the display rules for your campaign.
Display rules allow you to choose when and where to display your campaign.
By default, OptinMonster will show the popup to any user after 5 seconds.The popup will only appear on their first page view and will not disturb your users again during the same session.
We will leave the r default display rules and now we can publish the campaign. .
You need to switch to the Publish tab and change the campaign’s publishing status to ‘Publish’. Don’t forget to click the ‘Save’ button to store all your campaign settings.
Your OptinMonster campaign is now ready. Let’s add it to your WordPress site.
First, you’ll need to install and activate the free OptinMonster plugin on your site. This plugin acts as a connector between your WordPress site and OptinMonster.
After activation, you need to navigate to the OptinMonster » Dashboard menu item in your WordPress admin sidebar. . Once there, you need to click on the ‘Connect your site’ button.
You will be prompted to create a new account or connect your existing account.
You already have an account, so you need to do Click the ‘Connect your existing account’ button.
A window will appear where you can click the ‘Connect to OptinMonster’ button. The plugin will now connect your website to OptinMonster.
Next, you need to navigate to OptinMonster » Campaigns. This is where all of your OptinMonster campaigns will appear. You should see the campaign you created earlier on the OptinMonster website.
The status of your campaign should now be ‘Published’, indicating that it is already active.
All you need to do now is visit your website to see the newsletter subscription popup in action. It should automatically appear after 5 seconds.
OptinMonster is an incredibly powerful tool to quickly get more subscribers for your website.
The following are some other types of campaigns you can create with OptinMonster :
- A swipeable signup form with scroll box
- A fixed floating footer signup form
- FOMO triggering with a form registration with countdown timer
- Spin to win the gamified wheel to increase subscriptions
Step 5. Send your first email newsletter
Once you’ve added newsletter signup forms to your website, you’ll gradually start getting subscribers. After receiving your initial welcome email, these new subscribers will wait to see what you send them next.
Now you’re ready to start sending out newsletter emails.
Let’s create your first newsletter. campaign.
The best thing about using Constant Contact is that it comes with an incredibly easy to use email builder with tons of beautiful templates that are compatible with all email clients like Outlook, Gmail and others.
Creating your marketing campaigns and sending company newsletter emails is pretty easy (no HTML or coding required).
Just visit the Constant Contact website and sign in to your account. You should now click on the Campaigns menu at the top of the screen.
The campaigns page lists all of your current, past, and automated email campaigns. To start working on a new email, you’ll need to click the ‘Create’ button.
You’ll be asked to select a campaign type and we’ll choose ‘Email’.
Next, you need to choose an email template for your newsletter. Constant Contact comes with several ready-to-use templates for different industries , campaigns and types of emails.
All of these email templates are fully customizable and allow you to add your own logo and images. Once you edit and save a template, you can use it for your future campaigns.
We recommend starting with a simple newsletter template that you can customize with your own brand logo.For this tutorial, we’ll select the ‘Basic Newsletter’ template.
Just click the template to select it for your cor Constant Contact will upload it to the email builder.
This is the same email generator you used to create your welcome email. You can add your brand logo, point and click to add text, links and images.
Adding your blog posts to the email newsletter
You can easily add your WordPress blog posts to the newsletter content. When you click the ‘+ More’ button in the left column, you can drag and drop the ‘Read More’ block into your email.
Next, you need to click ‘ Read More’ and then the ‘Edit’ button.
This will open a popup window where you can enter the link to the blog post you want to add.
You will see a preview of the featured image and article description, and once you click the ‘Insert’ button, it will be added to the newsletter. Repeat the process to add more blog posts.
If you have an online store, Constant Contact also allows you to add new products from Shopify, WooCommerce, and other eCommerce platforms.
Once you’re done adding all your content, remember to always check your emails to make sure there are no typos, extra blank spaces, or other errors. It’s a good idea to click any links in your email to make sure they all work as expected.
If you’re happy with the layout and content of your email, you can move forward by clicking ‘ Continue’ button.
On the next screen, you must first select the email list to send the newsletter to. Constant Contact allows you to send the email to your entire email list or to a custom email segment that is a targeted audience group with specific interests.
Once you’ve done that, spend some time to check other emails. settings on the page.
Finally, you need to decide whether you want to send the email right away or schedule it to be sent later.
We recommend sending your emails at a fixed time. This helps your users anticipate the arrival of your email and sets expectations. However, the ‘Schedule for Later’ feature is not available during the free trial period.
For more on this, check out this guide on choosing the best time to send email newsletters email.
Click the ‘Send Now’ button in the upper right corner of the screen to send the newsletter now, or the ‘Schedule’ button to send it at a later date and time.
That’s it, you have successfully created and scheduled your first newsletter email.
Step 6. Tips to Get More Email Subscribers
In 2020, the number of global email users reached 4 billion. That means more than half of the world’s population uses email.
In another study, 48% of respondents said they would like to receive email updates from their favorite brands.
This means that users prefer to receive emails from their favorite businesses. Now, the only question left is how do you get them to sign up for your newsletter?
Fortunately, email marketing has been around for a long time. Experts regularly experiment, share, and find new ways to grow your email lists.
Here we’ll share some of our own tips that have been tested and proven to work.
1. Use Multiple Signup Forms
Many beginners simply add a single newsletter signup form to their website and forget about it.Instead, you should add multiple signup forms to your website using a variety of locations.
However, you must be careful not to ruin the user experience with aggressive signup prompts. For example, in the screenshot above, the second prompt only appears when a user scrolls down and the first signup form is no longer visible.
Social Media Examiner uses multiple signup forms and strategies creatives that have helped them get over 250,000 email subscribers (case study).
Experiment with different forms and placements to discover which one gets the best results.
2. Use Lead Magnets to Get More Subscribers
Lead magnets are special offers used as an incentive to join your email newsletter. They can include an exclusive download, an eBook, a helpful resource, or a discount coupon.
Lead Magnets work great because they offer users instant gratification and value for taking an action.
You can see a live example of lead magnets just below this article, where we offer users a free download of our latest WordPress toolkit as an incentive.
3. Offer Content Updates
Like lead magnets, content updates offer users an extra piece of content, or additional content, which they can download after signing up for your newsletter .
You can easily add content updates to your existing content. It can be a checklist, a PDF download of the article, a case study, a research report, and more.
For more details, check out our guide on adding content upgrades in WordPress.
4. Use social media to grow your email list
Your website isn’t the only place to promote your newsletter and find new subscribers. Social media platforms can be another place to turn followers into email subscribers.
For detailed tips, check out our guide on how to use social media to grow your email list
5. Using Giveaways to Grow Your Email List
Viral giveaways are one of the fastest ways to build an email list. They help you turn your website visitors into brand ambassadors.
As a result, you get more website traffic, email subscribers, and social media engagement FASTER without buying paid ads .
We recommend using RafflePress because it is the best WordPress giveaway plugin.
You can use giveaways to add multiple actions to not only grow your email list, but also increase your following and traffic on social networks.
6. Create High Converting Landing Pages
Last but not least, the creation of a page High converting destination can significantly increase your conversions. This is because landing pages are targeted to specific use cases.
You can create a landing page for webinar registration, lead magnets, lead forms, and more.
We recommend using SeedProd because it is the best WordPress landing page plugin and is used by over 1 million websites.
It integrates seamlessly with all popular email marketing services and you can use it to create any kind of landing page without writing any code.
Need even more tips? Check out the following email marketing guides:
- 73 Proven Tips to Grow Your Email List
- How to Generate Leads in WordPress
- 12 Tips to Grow Your Email List Fast
Step 7. How to Make Money With Your Email Newsletter
One of the popular sayings among marketers digital is that ‘the money is in the list’. Every dollar you spend on email marketing has an average return of $32.
As your subscriber count grows, you’ll want to explore more opportunities to monetize your email newsletter.
The following are just some of the easiest ways to make money with your ezine.
1. Sell Your Products
First, you’ll obviously want to use your email list to sell your own products. You can use your email list to send special offers and exclusive discounts to your subscribers.
You can also bring them back to your website by adding calls to action and offering member-only content, demos and free samples.
When trying to sell your own products, keep in mind the formula ‘Value Value Value Pitch’ It suggests that you should offer three times the value of your sales pitch.
Most marketers are Agree that such emails work better than those that are nothing more than a simple sales pitch.
2.Sell more products and services
Upselling is a sales technique that persuades customers to buy something extra, like an upgrade or add-on.As your email list grows, you can send your personalized offers to your newsletter subscribers.
Due to their highly targeted messages and personalized offers, upsell emails tend to work much better. This may lead many companies to send more emails of this type.
You must remember that your emails must offer value first, otherwise they would soon become annoying.
3. Affiliate Marketing
Affiliate marketing is a referral program in which an online retailer (advertiser) pays you a commission when users purchase your product using your referral link.
You can find products and services that your users might be interested in and add affiliate links, reviews, and coupons in your newsletter emails.
To get started, check out our beginner’s guide to affiliate marketing.
4. Advertise or rent your email list
If your email list grows quickly, then you can make money by renting your email list.
You see, Many people don’t understand the potential of email marketing until they realize that they could greatly benefit from an email list.
Luckily for you, they are now looking for someone who already has an email list. list of people interested in specific products, services, or industries.
You can approach such advertisers directly, or you can find email list brokers like Info USA, List Giant, or Mailing List Direct.
Step 8 Keep Your Email Newsletter Spam Free
In 2012, 69% of all emails were spam. This number dropped to 45.1% in March 2021.
The main reason for this decline was improved spam detection and prevention technologies used by email marketing tools.
This is great news for all users and companies. However, AI-powered spam detection technologies are quite sensitive and can mistakenly mark your emails as spam.
We always encourage users to keep track of their email metrics and Make sure your email newsletter design doesn’t have anything that can lead to spam.
The following are the most common reasons why newsletter emails end up as spam:
1. You didn’t use double opt-in
Basically, all email marketing services, including Constant Contact, require consent from users to send them emails. This is done by the user who verifies their email address after signing up.
However, they also allow you to add email addresses manually. If you misuse this feature and add email addresses from random sources, your messages will end up as spam.
2. Sender’s email address was used to send spam
If your sender’s email address was used to send spam or malware, your email campaigns with the same address will end up in spam.
That’s why you need to get a business email address to ensure high deliverability of your newsletter emails.
3 . Misleading subject lines
Misleading email subject lines are annoying, and because such emails are reported by many users, spam algorithms can now identify many such lines and mark them as spam .
The following are a couple of examples of common deceptive subject lines.
- Urgent – update your information
- Thank you for your order!
- You’ve Won an Award
Need some examples of good subject lines? Check out these 160+ great email subject lines for inspiration.
4. You included incorrect information
Anti-spam laws in many countries require the sender to provide an accurate sender email address, full physical address, and an unsubscribe link in the email message email.
If any of these are missing from your newsletter email, it will most likely end up in spam.
Basically, you need to follow the rules and guidelines provided by your email marketing software and you can avoid the spam folder.
We hope this article helped you learn how to easily create an email newsletter. You might also want to see our article on how to add web push notifications to connect with visitors after they leave your website.This works great in conjunction with email newsletters.
If you’re interested, you can also use our helpful guide on how to get a free virtual business phone number for your small business.
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