Every retail business should have an online store.
By 2023, worldwide e-commerce retail sales will grow to $6.5 billion.
The situation COVID-19 has changed consumer behavior once and for all. With offline locations closed, customers have moved online to shop. They choose online for groceries, essentials, clothing, entertainment, and other supplies. With the uncertain situation, it is predicted that consumers will not switch to the old ways in the near future.
Right now is a good time to create a Magento website.
This article explains how to strengthen the position of your retail business in uncertain times and ensure its growth in the future.
Read on for the following points:
- how to choose the right platform version for your Magento website
- key reasons businesses choose Magento 2
- how to build a small business Magento website
- the process of creating an e-commerce website with Magento for medium and small businesses
- Magento 2 website development cost
- 10 steps for you to Make Your Website Successful
- Key Considerations for Choosing the Best Magento Website Development Company
Let’s Get Started!
Create a Site Ma’s website gento – make the right choice
Magento is a very popular e-commerce platform with over 250,000 trusted merchants. The platform is used by small, medium and large companies, including world famous names such as Helly Hansen, Timberland, Land Rover, Seat, Jack Daniel’s, Jaguar and many others.
From choosing a platform to e-commerce will directly influence your business, you need to make a decision based on data. Before we talk about how to create a Magento website, let’s first get acquainted with the options that Magento offers.
How to choose the right version of Magento platform
Magento is distributed in three platform versions. Before creating a Magento website, you need to understand the differences between the versions. This way, you will know which one will suit your business needs and how to create a Magento website.
- Magento Open Source: This is a free version of Magento, which is used by most of the companies. You don’t need to pay Magento to use it and you only have to bear the hosting and development costs. Even such a big name as Christian Louboutin does not shy away from this version of Magento.
- Magento Commerce – Compared to the previous option, this version offers additional features and official Magento. support. You still have to take care of hosting Magento and add the cost of using the platform, which starts at $24,000 annually.
- Magento Commerce Cloud – This is a cloud-based e-commerce solution that provides all the features of the previous option. It runs on Amazon Web Services, so you don’t have to pay for additional hosting. Typically only enterprise businesses choose this option, as their annual cost of use starts at $40,000 and can go as high as $300,000.
In general, if you have a small to medium-sized company, Magento Open Source will satisfy all the needs of your business. The platform leaves a lot of room for customizations and offers a high level of flexibility, allowing additional features to be added with the help of modules and extensions. On the other hand, Magento Commerce and Magento Commerce Cloud are better suited for large companies that can afford to spend thousands of dollars on additional features and need specific tools for B2B eCommerce. That’s why you need to decide how to build a Magento website before moving on to the next step.
Why Build an Ecommerce Website with Magento 2
If you’re still not sure whether to build an eCommerce website with Magento or another eCommerce platform, take a look at the following list of features. Magento has a lot to offer, making it the world’s leading eCommerce platform.
Let’s see what you can get with Magento:
- Made for commerce eCommerce
Magento was designed specifically for eCommerce. Unlike other CMS like WooCommerce, for example, which is just an extension for WordPress, Magento offers features for all types of businesses and is built to easily scale with business growth. If you know how to build a Magento website, you won’t have to worry about manually building basic functionality as many features are provided out of the box.
- Built-in security
Magento takes care of all security issues.Merchants can accept payments, store customer information, resist hacking attacks, and keep businesses secure. The company releases quality and security fixes regularly so that e-commerce websites always have the best protection. That’s why it’s important to migrate to Magento 1 before the end of life of Magento 1.
- A system for businesses of all sizes
Magento is designed to easily scale with your business. Even if you build a Magento website for a small store, you can easily expand it later to suit all your needs. Plus, the flexibility leaves plenty of room for customization and additional features.
- Extensions
If you’re wondering how to build a site Magento website with some unique features fast, just explore the world of extensions. There are many solutions that can be used to expand out-of-the-box functionality in a matter of hours. By installing extensions, you can quickly add one-step checkout, advanced navigation, social login, and other features for business needs.
- Mobile-friendly
When your target audience is spread across devices, simply build an eCommerce website with Magento. The platform is optimized for desktop and mobile, so you don’t have to spend extra time making your website mobile responsive.
- Multi-store support
Do you have any stores? Magento will make your job easier. The multi-store support provided allows you to manage multiple stores in a single admin panel.
- Payments and shipping options
If so When you decide to build an eCommerce website with Magento, you won’t have to worry about payments and shipping. Magento supports a number of options, so you don’t need to add them manually.
These are just a fraction of all the features Magento provides out of the box. Merchants gain access to a robust e-commerce system that will grow with the business. Now that you know the reasons to build a website with Magento, let’s move on to the part that explains how to build a Magento website for businesses of different sizes.
How to Build a Magento Website: Guide for Small, Medium and Large Companies
This part of the article explains how to create a website using Magento. Depending on the type of business and its size, it is possible to create a store yourself or hire a development team. Read on to learn how the process differs for small, medium, and large eCommerce businesses.
Create a Small Business Magento Website
Small business owners can create an eCommerce website with Magento on their own. Below you can see an overview of the process with links to helpful resources. The process is quite easy and you can get your store up and running in a matter of days.
Here’s how to create a Magento website on your own.
Step 1: Find the right hosting
The first step before creating a Magento website is to find reliable Magento hosting. Before you start your search, check out the Magento 2 system requirements to understand what powers you need for the proper functioning of your website. Or you can just check out some popular and trusted hosts:
- Digital Ocean
- Nexcess
- Hypernode
Remember enable an SSL certificate if you plan to integrate your store with payment engines.
Step 2: Select a domain name
Find yourself a self-explanatory domain name for your online store. If you already have an offline retail business, it might be a good idea to combine it with your business name. The easier it is to remember your domain name, the better for your business.
Step 3: Download and install the latest version of Magento
Once you have your hosting and domain name, it’s time to get your Magento Open Source. Review the Magento installation roadmap to understand where to move from there and follow the step-by-step guide.
Step 4: Choose, install and configure a theme
Now you need to configure the appearance of the newly created Magento website. The fastest way to do this is by choosing and installing a Magento theme. You can find dozens of themes on the Magento Marketplace, for around a hundred dollars. You can also search for such themes online and find individual developers who offer them.
Once you’ve installed your theme, you can configure it by changing the colors, layout, adding your logo, and other special touches to match. your brand identity.
This is how you can create a Magento website yourself and start selling products in a matter of days.
Create an eCommerce website with Magento for a medium and large company Business
Let’s say you have a large business or even a company. Maybe you just don’t want to deal with installing and configuring Magento yourself or you need to create a highly customized Magento website. The situation is different for medium and large businesses.
First of all, you need to find a reliable company that knows how to create a Magento website and configure it according to your business needs.
Here are some things what you need to remember to hire Magento developers who will provide you with the best Magento website development services.
- Check out customer reviews. Visit such platforms as Clutch, The Manifest, GoodFirms and others for reviews of Magento development companies. Negative s should be a red flag that there could be a problem down the road if you decide to work with such a company.
- Years of experience in the market. Probably not you want to trust the future of your business in the hands of amateurs. Therefore, it might be wise to choose a company that has been on the market for at least five years, preferably longer.
- Portfolio and experience. Before making any decisions, make make sure the company you are considering knows how to build a Magento website for the type of business you run. Look for similar projects in the portfolio, and if you spot them, it’s a great sign that the company will deliver your project smoothly.
- Availability of Magento-certified professionals. Such The Professionals They can bring the most value to your project. They know how to build a Magento website in the best possible way, understand the principles of their work and can offer the best solutions.
- Ratio of price and quality. Choosing the wrong development company can be a very expensive decision for your company. So don’t let low prices make the decision for you. By hiring a professional development team, you will save a lot of money on additional improvements or even a complete website revamp.
Tips for a successful eCommerce website
After you have created an online store, the job is not done. The next step is to make sure that your target audience finds your store and is willing to buy. Building a user-friendly UI and UX design, using marketing activities, and adding custom features to the store are some of the ways to improve your chances of converting customers.
Let’s take a closer look to what you can do before and after creating a Magento website.
- Perform a competitor analysis
Without knowing your competitors, you can’t know how to build a Magento website that will attract customers. After knowing what products and services you are going to sell, identify which stores offer the same products and which are your competitors. Only after this step you can proceed with Magento website development.
- Plan and stick to a marketing strategy
Marketing is an integral part of any business as knowing how to build a Magento website is not enough. You will need to place your store in the center of customer attention. You need to start working on the marketing strategy before you even start looking for Magento development companies. Paid ads, SMM, search engine optimization will help with the task.
- Connect with your buyers
After of getting the website up and running, the job is not done. You can use the power of social proof and invite shoppers to share customer reviews, thoughts about your store, and how it can be improved. Use the data you collect to further improve your store and add new custom features.
- Take care of mobile optimization
By 2021, mobile e-commerce will be worth $3.56 billion. Market research leaves no doubt that mobile optimization is a must in the modern world. That’s why while you’re looking for a development company, you want to make sure that your future technical partner knows how to build a Magento website that will be optimized for mobile devices. Better yet, consider developing a PWA solution that combines the features of apps and websites.
- Provide advanced navigation
An online store is useless for visitors if it doesn’t allow them to find products easily.That’s why it’s important to create robust navigation with multiple attributes that give customers relevant results.You can pay for custom development of such a module or just get advanced navigation from GoMage.
- Offer online support
Don’t leave your customers alone when choosing, offer online support before and after the purchase.According to ApexChat , live chats increase online leads by an average of 40 percent.As a business owner, you can’t miss that opportunity to improve your sales.
- Add a simple checkout process
According to the Baymard Institute, the checkout process has a huge impact on customer behavior More than 21% from US online shoppers or lengthy or complicated checkout process. The ideal checkout flow should have 7-8 form fields ideally and should not have more than 12-14 form elements for businesses that require more information from customers. That’s why you need to understand how to create a Magento website with such functionality.
You can quickly optimize your Magento website checkout process with the help of the LightCheckout extension. The updated version offers advanced features and an easy way to decrease checkout abandonment rate due to difficulty.
- Provide popular payment options
The availability of payment options directly influences the conversion rate and decreases the payment abandonment rate. The Baymard Institute states that in 6% of cases customers have abandoned their shopping carts because they couldn’t find a preferred payment method. By studying the market and local customer preferences, you’ll understand how to build a Magento website that offers the most popular payment methods.
- Offer incentives
Discounts, special offers and sales should become your best friends. You can display them in pop-ups, display them on banners placed on the home page, send promotional emails, and report special offers on social media. Actively communicate with shoppers and encourage them to make a purchase.
- Continue to Evolve
Technology and customer preferences they change quickly. So you need to keep evolving and improving your Magento 2 store with new features and solutions. Collect data, analyze it, make data-driven decisions, and translate it into new features and an amazing website.
How much does a Magento website cost?
Depending on the requirements of your business, you may need to build a different size Magento website, which directly influences the development cost. Below is a rough estimate of Magento websites of different scales.
Basic Magento website (template-based design, some pages) Medium Magento website ( custom design based on templates, more pages) Large Magento website (custom design, a large number of pages) Cost $1,000+ $5,000+ $13,000+ Timeline 150-230 hours 300-700 hours 500-2000+ hours
Please note that the Magento development cost above is an approximation. The final cost to create a Magento website depends on different aspects such as features, number of pages, hosting, level of customization, etc.
How to Create a Magento Website – Overview Steps
So how can you build a Magento website for your business?
When you decide to build an eCommerce website with Magento, you’ll need to decide which one is best for you. course of action Here’s what you’ll need to do:
Step 1: Conduct market research
Step 2: Create a set of features for your future store
Step 3: Find a company to help you with Magento development
Step 4: Choose the right version of Magento, create a domain name, choose hosting
Step 5: Set up and launch your marketing campaign
Step 6: Launch your store
Step 7: Gather initial customer feedback
Step 8: Continue to evolve based on the data collected
Creating a Magento 2 website is a complex process consisting of different stages. The process includes everything from market research to website launch and ongoing development. This requires knowing how to build a Magento website, understanding the latest trends and Magento 2 development best practices.
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