Having an amazing coaching website is one of the pillars of building your personal brand online.
That being said, there are ways to get it right and there are ways to get it wrong.
The last thing you want when building your website is to waste your time and energy and make lots of mistakes.
Although mistakes are a part of learning, they can definitely cost you money if you make them.
In this article I would love to share with you 8 steps to building a training website that will position you as a authority in your niche.
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1. Choose a domain
When it comes to building any type of brand online, the first thing you should do is choose a domain name.
You want to have your own name online.
Assuming you are Martin O’Neal, you should buy martinoneal.com. If it’s not available, try searching for .net, .org, and other types of domains.
The other thing to keep in mind when buying any type of domain is that it should be legible and clear.
When you say it, people should have no trouble remembering it.
So if your first and last name are long, you might consider using just your last name as your domain name.
2. Get Personal
As a coach, you’re working and connecting with people one-on-one. It’s part of your job, right?
Well, if that’s true, your website should reflect that. Just like their social media profiles.
People love doing business with people.
The first and possibly the most important thing you can do to achieve this is to add a photo of yourself to the first section of your home page.
If you have a video, even better.
Take a look at these examples below to see what I’m talking about:
3. Add your positioning statement
What is your why? Why do you do what you do? Who are you helping?
If you’ve been in business for quite some time, you probably understand the power of a very clear and narrow positioning statement that speaks directly to your potential customers.
And this is something you definitely want to include on your website. It doesn’t necessarily have to be placed on the first screen of your home page.
You can add it further down the page or even on the info page if you have one.
But make sure you have it on the website.
Amber Chlaus does a great job of speaking directly to his target audience on his about page:
4. Tell Your Story
“Facts tell, stories sell,” right?
Storytelling is a very powerful technique when it comes to marketing because it resonates with people.
We humans love to read the stories of others who have overcome challenges. These stories inspire us.
That’s why your website should have your story. Don’t be shy.
Give it your all. Tell others what it took to become the person you are.
One of our past “heroes”, Lewis Howes, has his story on his website:
5. Add social proof
When people buy something, especially a premium service, they want to see results.
They want to be sure that what they are spending is worth their money.
And one of the best ways to do that is to add social proof: testimonials, case studies, etc.
Video reviews work even better than written ones. But if you don’t have them, that’s fine, use the text ones.
Another powerful trick you can use is to add a list of companies you’ve worked with.
Sometimes, the Life coaches work not just with one person, but with a whole group of people.
These can be employees of a particular company that has a brand known to the world.
If you’ve worked with one of those, you should definitely take advantage of it and display it on your website.
And last but not least. There’s a more powerful trick you can use.
If you’re growing your brand, you’ve probably been featured in magazines or video shows.
Featuring them on your website is another great way. to convince your prospects that you deliver results.
Here’s an example of what I’m talking about from Dan Lok:
6. Capture leads
Email marketing It’s one of the most powerful marketing channels out there. Did you know that?
I bet you did.
Getting leads is getting more expensive every day.
So why not use your already trafficked website to capture some of those leads?
Offer them some kind of “gift” that would be valuable to them in exchange for their email.
Or if you’re hosting a webinar, use your website to get people to sign up.
Whatever your offering, add a popup or form to your website to capture emails.
7.Talk your customers harshly
Now this could go against what you’ve been told: “Make it easy for customers to contact you” .
But this is not the way you cons Build a very profitable online business.
Why do you want to work with everyone?
Why do you want to convince people who don’t have money to pay you?
It’s hard and it’s not worth it.
Think about it. The experts are busy.
If you’re really good, you can’t be contacted easily.
How do you do it on your website?
It’s simple: say clearly who you work with .
And who you will not accept as clients under any circumstances.
If you have an onboarding form on your coaching website where people can schedule a call with you – it shouldn’t Be as simple as just your name and email.
Include questions that will help you qualify your prospects.
You’ll probably be asked for that information during the phone call anyway.
So why not save yourself some time and disqualify those who won’t do business with you?
You can ask them to take a personality test or whatever you want . is using to determine if this lead will be a good fit.
Here’s what Hubspot does to qualify its leads (although it’s not a training website, it’s worth using as an example) :
8. Add Your Personal Media Platform
Let me make one thing clear: the Personal Media Platform (PMP) is essentially a place where you do your marketing.
I strongly believe that all coaches these days you have to do content marketing to attract clients (and not just trainers).
It’s a place where you educate your prospects, give them up-front value, and showcase your expertise.
You can come in many forms and channels: posting on your website, making videos on YouTube, or creating podcasts.
Whatever it is, make sure you have it on your website.
Add a blog to your coaching website is pretty simple.
What you can also do is embed your podcasts or your YouTube videos.
If your prospects are already on the website, why not make it easy? so they can find your content?
And trust me: the more marketing you do, the easier it will be to sell.
Neil Patel’s blog is a great example – he has it all: podcasts, YouTube videos and even blog posts on their website.
And you can listen and watch them all without leaving their website.
Impressive, isn’t it?
Conclusion
Building your personal brand and positioning yourself as an authority is not easy and requires much more than just building a website.
However, having a good website should not be neglected.
Use these 8 principles above to ensure you maximize your marketing efforts and get good customers from the web.
If you need help creating your website, feel free to contact us:
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