How To Make A Small Business Website In 2023

TABLE OF CONTENTS

  • How to Create a Website: A Step-by-Step Guide to Getting Started
  • Choose a Domain Name
  • Register your domain and choose your hosting and design providers
  • Add engaging content and useful pages
  • Optimize your website for search engines
  • Review your site before you hit ‘Publish’
  • Keep your site up to date
  • Frequently Asked Questions

Read our quick and easy guide to learn How to Make a website for a small business. We’ll walk you through important design considerations, helpful tools, and how to get your site live.

How to Create a Website: A Step-by-Step Guide to Getting You Up and Running

Your website is the most effective sales and marketing tool in your arsenal. In just five easy steps, you can create a beautiful personal or business website that engages visitors and makes them excited to work with you. Here’s how to get started.

1. Choose a domain name

A domain is the unique name of your website.

You can choose any name you like, but it’s best to have one that matches your business or professional name . This not only maintains the consistency of your brand, but can also significantly affect how it appears in search engine results. A good domain name can help you rank higher, which can increase the number of people who click through to your site.

While you’re thinking about domain names, pay attention to Here are some helpful tips:

  • Include keywords relevant to your business to increase your visibility in search engines.
  • Make sure they are easy to spell.
  • If you’re having trouble coming up with ideas, use a domain name generator as a starting point.
  • Keep your domain short so it’s easier for visitors to remember.
  • Avoid abbreviations, acronyms, hyphens, and numbers.
  • Try to use traditional top-level domains, or TLDs, like .com or .net, or one that best relates to you or your business.
  • Make sure no one else is using it. While you can buy a domain from someone else, this can be expensive. It’s best to choose another name or use a different top-level domain, like .net, instead.

2. Register your domain and choose your hosting and design providers

Once you’ve decided on a domain name, you’ll need to register it with a domain registrar. You can do this using a website like Domain.com or Network Solutions. Keep in mind that these providers simply register ownership of the domain for you, which can cost $10-$20 per year depending on your TLD.

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You will still need to find another provider to host the URL where you will build your website and potentially use another program to design it. To keep things simple, you may choose to register your domain with a provider that offers registration, hosting, and design capabilities.

If you don’t have much or no coding experience, you may want an all-in option. one like WordPress, Squarespace, or Wix.

If you choose to use separate companies to manage your web design and hosting, look for a hosting service that offers benefits such as technical support, a free domain name, or layer certificate of Secure Sockets (SSL).

You should be very aware of the SSL certificate, as it is a global standard security technology that allows a secure connection and protects your and your visitors’ data and confidential information . Simply put, this security measure adds the S in HTTPS to the front of a website’s URL. Search engines and visitors welcome this.

These features are more common with all-in-one providers, but there’s no guarantee, so make sure the one you choose offers them before you buy one plan.

Popular web hosts with and without built-in design integrations are Bluehost, DreamHost, GoDaddy, and InMotion.

If your web host does not provide any integration features, some designs Third-party programs you might consider are the Canva and Adobe Creative Cloud apps. You can create layouts on these platforms and embed them into your website pages.

3. Add useful pages and engaging content

You have many options when it comes to how you organize your content about your business and services.

That being said, strive to include these important pages on your website:

  • An impressive home page. The backbone of your website Your business must engage people and tell them exactly what you do and who you serve. Incorporate eye-catching graphics, legible fonts, concise and clear descriptions, and compelling calls-to-action.
  • An insightful “About Us” page. Share your business’ origin story. Highlight your achievements, mission and values. You can also feature any team member to foster deeper connections with customers.
  • Booking or checkout page. Generate more revenue and integrate with a third-party online scheduling platform or e-commerce platform, such as HoneyBook or WooCommerce.
  • An accessible contact page. Include social media accounts, emails, phone numbers, addresses, and a contact form to make it easier for people to contact you. If it fits your business, add your hours of operation as well.
  • Memorable content. Sharing compelling content establishes you as an expert in your industry and helps build a loyal community for your business. . This can include blogs, videos, podcast episodes, case studies, and more. As a bonus, this content can help you improve your ranking in search results and increase site visits.
  • A robust FAQ page. Provide answers to common questions Not only does it help build more trust with your brand, but it can also reduce the number of calls and support tickets you receive.
  • Testimonials and press coverage. Increase your credibility by sharing their successes. Create a page that shares positive reviews of your services and includes any mention of your business in prominent media outlets.
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4. Optimize your website for search engines

Search engine optimization, or SEO, is the practice of refining your business website so that its pages rank higher on search results pages of the search engines (SERP), especially in Google. It’s what helps people find you.

As you build your website, keep these basic SEO practices in mind to increase your visibility and drive more traffic:

  • Use relevant phrases, called keywords, throughout your posts and pages. However, don’t use keywords just for the sake of it. Make sure your choices are intentional. Excessive use can negatively affect your rankings.
  • Constantly post valuable content to your clients or readers.
  • Perform routine content audits or cleanups to see what you can consolidate or update.
  • Keep the loading speed of your website as low as possible by optimizing images or enabling browser caching. These settings can help your web page rank higher in search engine results. You can measure your page speed in GTmetrix. (Learn more about the importance of web page load speed.)
  • Make sure your design and content work correctly on computers, mobile phones, and tablets. Don’t underestimate the performance of your website on mobile devices. Currently, up to half of web traffic comes from smartphones.

It’s great to have a beautifully designed business website, but search engines want to see more than that to establish your authority when they index it in their search results.

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As you optimize your site for search, be sure to keep your visitors in mind. You’ll want to choose easy navigation systems and create pages that allow for fast load times. To accommodate a variety of user abilities, follow the Section 508 guidelines to make your site as accessible as possible.

5. Test Your Site Before Hitting ‘Publish’

Before you launch your website into the real world, you’ll need to test it to make sure it’s working properly.

Among other things, make sure to:

  • Read the content to make sure everything is accurate and error-free.
  • Check for broken links.
  • Remove any padding content theme or template of your website.
  • Test your website in browsers like Google Chrome, Mozilla Firefox, Safari and more.
  • Connect your website to Google Analytics to monitor your performance .

Once you’re done, hit publish. To help drive traffic to your newly created website, share it with friends, market to clients, and feature it on your LinkedIn, Twitter, Instagram, Facebook, and other social media profiles.

Keep your site up-to-date

You’re not done with your site by the time you hit publish. In order to stay high in the search rankings and improve the experience of your visitors, you will need to maintain your website on a constant basis. Consider adding the following to your webmaster to-do list:

  • Use webmaster and analytics tools, like Google Analytics, to monitor how people are using your site. Some website engagement metrics to track include bounce rates, click-through rates, and average session length.
  • Regularly update your website with blog posts, products, and promotional offers.
  • Perform monthly reviews to ensure that all aspects of your website, including internal and external links, pages, and plugins, are working as expected.
  • Update your page ” About Us” with new team members or achievements.

As time goes by, you may want to foster relationships with other business sites to establish credibility and improve your SEO. When other major websites link to your website, search engines view your site as more credible and worthy of ranking higher in search results.

Frequently Asked Questions (FAQ)

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