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A person working as a Digital Marketing Manager in Denmark typically earns around 52,300 DKK per month. Salaries range from 27,700 DKK (lowest) to 79,400 DKK (highest).

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This is the average monthly salary including housing, transport, and other benefits. Digital Marketing Manager salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

 

Digital Marketing Manager Salary Distribution in Denmark

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The median, the maximum, the minimum, and the range

Salary Range

Digital Marketing Manager salaries in Denmark range from 27,700 DKK per month (minimum salary) to 79,400 DKK per month (maximum salary).

Median Salary

The median salary is 49,100 DKK per month, which means that half (50%) of people working as Digital Marketing Manager(s) are earning less than 49,100 DKK while the other half are earning more than 49,100 DKK. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

Percentiles

Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Digital Marketing Manager(s) are earning less than 34,600 DKK while 75% of them are earning more than 34,600 DKK. Also from the diagram, 75% of Digital Marketing Manager(s) are earning less than 60,400 DKK while 25% are earning more than 60,400 DKK.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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Digital Marketing Manager Salary Comparison by Years of Experience

How does experience and age affect your pay?

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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Digital Marketing Manager salaries by experience level and this is what we found.

A Digital Marketing Manager with less than two years of experience makes approximately 31,800 DKK per month.

While someone with an experience level between two and five years is expected to earn 39,100 DKK per month, 23% more than someone with less than two year’s experience.

Moving forward, an experience level between five and ten years lands a salary of 55,400 DKK per month, 42% more than someone with two to five years of experience.

“ On average, a person’s salary doubles their starting salary by the time they cross the 10 years* experience mark. ”

Additionally, Digital Marketing Manager(s) whose expertise span anywhere between ten and fifteen years get a salary equivalent to 64,700 DKK per month, 17% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 71,100 DKK per month, 10% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 75,300 DKK per month, 6% more than people with fifteen to twenty years of experience.

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Digital Marketing Manager average salary change by experience in Denmark

0 – 2 Years  

Typical Salary Progress for Most Careers

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Digital Marketing Manager Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Digital Marketing Manager(s) who have the same experience but different education levels.

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We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Digital Marketing Manager salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Digital Marketing Manager is 38,600 DKK per month.

While someone with a Certificate or Diploma gets a salary of 43,700 DKK per month, 13% more than someone having a High School degree.

A Bachelor’s Degree gets its holder an average salary of 57,200 DKK per month, 31% more than someone with a Certificate or Diploma.

Professionals who hold a Master’s Degree are rewarded with an average salary of 75,300 DKK per month, 32% more than someone with Bachelor’s Degree.

Digital Marketing Manager average salary difference by education level in Denmark

High School Is a Master’s degree or an MBA worth it? Should you pursue higher education?

A Master’s degree program or any post-graduate program in Denmark costs anywhere from 203,000 Danish Krone(s) to 610,000 Danish Krone(s) and lasts approximately two years. That is quite an investment.

You can’t really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

Typical Salary Difference by Education for Most Careers

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Digital Marketing Manager Salary Comparison By Gender

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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Digital Marketing Manager employees in Denmark earn 4% more than their female counterparts on average.

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Male  

Salary Comparison By Gender in Denmark for all Careers

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Digital Marketing Manager Average Annual Salary Increment Percentage in Denmark

How much are annual salary increments in Denmark for Digital Marketing Manager(s)? How often do employees get salary raises?

Digital Marketing Manager

Digital Marketing Manager(s) in Denmark are likely to observe a salary increase of approximately 13% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.

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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Denmark / All Professions

The term ‘Annual Salary Increase’ usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

 

Listed above are the average annual increase rates for each industry in Denmark for the year 2020. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

 

Worldwide Salary Raises: All Countries and All Jobs

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Digital Marketing Manager Bonus and Incentive Rates in Denmark

How much and how often are bonuses being awarded?

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A Digital Marketing Manager is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

21% of surveyed staff reported that they haven’t received any bonuses or incentives in the previous year while 79% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus 79%
No Bonus 21%
Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs
Revenue Generators Supporting Cast
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Example:A graphics designer working for a graphics designing company. Example:A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

“Try to work for companies where your skills can generate revenue. We can’t all generate revenue and that’s perfectly fine.”

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
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Digital Marketing Manager Average Hourly Wage in Denmark

 

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300 DKK per hour

The average hourly wage (pay per hour) in Denmark is 300 DKK. This means that the average Digital Marketing Manager in Denmark earns approximately 300 DKK for every worked hour.

 

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

 

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Digital Marketing Manager VS Other Jobs

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The average salary for Digital Marketing Manager is 15% more than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

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Account Handler 32,800 DKK -37%
Affiliate Manager 43,300 DKK -17%
Analytics Specialist 32,800 DKK -37%
Assistant Brand Manager 43,800 DKK -16%
Assistant Product Manager 50,100 DKK -4%
Brand Ambassador 57,400 DKK +10%
Brand Manager 67,700 DKK +30%
Campaign Specialist 42,300 DKK -19%
Chief Marketing Officer 71,600 DKK +37%
Communications Officer 22,600 DKK -57%
Content Marketing Strategist 41,000 DKK -22%
Creative Marketing Lead 42,000 DKK -20%
Creative Writer 27,600 DKK -47%
Digital Marketing Manager 52,300 DKK +0%
Event Marketing 51,300 DKK -2%
Localization Manager 50,000 DKK -4%
Market Development Manager 57,900 DKK +11%
Market Research Analyst 45,300 DKK -13%
Market Research Manager 52,100 DKK -0%
Market Segmentation Director 54,200 DKK +4%
Marketing Advisor 40,200 DKK -23%
Marketing Analyst 42,100 DKK -19%
Marketing Assistant 24,500 DKK -53%
Marketing Associate 22,300 DKK -57%
Marketing Communications Manager 47,800 DKK -9%
Marketing Consultant 52,100 DKK -0%
Marketing Coordinator 22,700 DKK -57%
Marketing Distribution Executive 56,500 DKK +8%
Marketing Executive 56,800 DKK +9%
Marketing Manager 72,400 DKK +39%
Marketing Officer 23,800 DKK -54%
Marketing Specialist 33,500 DKK -36%
Marketing Writer 27,500 DKK -47%
Online Marketing Analyst 38,500 DKK -26%
Optimization Manager 43,900 DKK -16%
Outbound Sales 31,400 DKK -40%
Outreach Coordinator 28,700 DKK -45%
Outreach Specialist 39,600 DKK -24%
Product Development 51,100 DKK -2%
Product Marketing Manager 52,900 DKK +1%
Product Researcher 29,700 DKK -43%
Product Training Specialist 33,300 DKK -36%
Project Manager 43,600 DKK -17%
Publications Coordinator 25,700 DKK -51%
Research Executive 48,300 DKK -8%
Sales and Marketing Assistant 21,800 DKK -58%
Sales Management Support 25,100 DKK -52%
Search Marketing Strategist 58,100 DKK +11%
Social Media Specialist 39,100 DKK -25%
Spaceman Analyst 21,900 DKK -58%
Sponsorship Consultant 38,300 DKK -27%
Team Leader 42,900 DKK -18%
Telemarketer 20,300 DKK -61%
Trade Marketing Manager 56,600 DKK +8%
Trade Marketing Professional 43,100 DKK -18%
Web Analytics Manager 44,100 DKK -16%
Web Content Manager 46,100 DKK -12%

 

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Denmark earn 6% more than their private sector counterparts on average across all sectors.

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