5 Best Direct Mail Services for Small Businesses in 2022

The best direct mail services provide everything you need for direct mail marketing campaigns, from design and printing services to mailing lists and delivery. Comparing vendors isn’t always an apples-to-apples comparison: some offer the lowest printing costs, while others specialize in outstanding finishes and options. To help you find the best one for your next project, we’ve ranked the top five providers based on overall value, ease of editing, specific features, quality, and cost.

  • vistaprint: Best General Direct Mail Services for Businesses of Any Size
  • psprint: Best for Everyday Direct Mail low-cost (eddm) mail services
  • moo: luxury finish options for brands that want premium designs and high-end marketing assurance
  • 48 hour printing: the widest range of sizes for postcards, brochures and catalogues
  • overnight printing: super fast turnaround times for services direct mail in the blink of an eye

the best direct mail services at a glance

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*we compare prices for 4″x6″ double-sided full color postcards for printing and mailing **subject to cut-off time ***cost of printing is actually included in mail services

Let’s take a look at the pros, cons, and unique features of each of the best small business direct mail marketing services:

vistaprint: the best general direct mail service

vistaprint is one of the most popular online printing services and the preferred choice for business card printing for many businesses. Because Vistaprint offers an affordable all-in-one direct mail service for business postcards that’s easy to use from start to finish, it’s our top pick for the best direct mail marketing service.

vistaprint is essentially a one stop shop for marketing collateral. With over two dozen products (and countless variations) to choose from, you can purchase just about any type of print marketing or brand collateral on your website. This includes marketing banner ads and non-advertising items, as well as name-brand clothing, bags, pens, and thousands of other items.

In addition, VistaPrint offers in-house design services should you need help, and has now included the services of 99Designs, which they purchased in 2020. This means you can source designs from freelancers around the world through VistaPrint’s services. viewprint design.

Unfortunately, postcards are the only products that can be shipped directly from vistaprint. For an alternative that mails out seven different types of marketing ads and offers eddm services as well as targeted mailing lists, choose psprint.

Choose from thousands of pre-made business postcard templates, use vistaprint’s in-house design services to customize materials with your branding and messaging, or upload your own design. then upload your mailing list or purchase a specific mailing list from vistaprint, which then prints, addresses, stamps and mails your postcard campaign.

direct mail layout examples from vistaprint

vistaprint prices for postcards, brochures & catalogs (brochures)

vistaprint layout editor

using the vistaprint layout editor to customize your project is easy. you can customize items through the list or by clicking on them to edit. In addition, you can add a URL and the editor will generate a QR code (quick response code) and add it to your element, creating an easy way to drive traffic to your website, landing page or special offers.

our expert opinion

No matter the size of your business, Vistaprint is the best direct mail service for your postcard marketing campaigns. provides everything you need in one place, including mailing lists and design services at an affordable price with discounted postage. It is also ideal for designing and printing other branded materials, brochures, catalogues, business cards and promotional items.

visit vistaprint

psprint: cheapest direct mail printing & eddm mail

psprint offers direct mail services for seven different types of products, making it a good option for a small business that wants to send customers non-postal marketing materials. Also, if you don’t have a mailing list, you can purchase a specific list from psprint. and psprint will send you any leftover prints free of charge, as long as they all fit in one box.

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With any psprint product, you choose the production time (typically one to five days), but the cost increases as you shorten the production time. mailing services include printing and mailing through your mailing list, a specific mailing list you purchase from psprint, or eddm mailing services to:

  • postcards
  • brochures
  • greeting cards, such as corporate holiday cards
  • invitations
  • brochures
  • catalogues
  • newsletters

You can upload your own design for your direct mail materials or choose a template and use psprint’s design tools to customize the design of your project. you can filter the templates by size, industry, main colors, occasion, and even design style to select the best one to customize.

psprint direct mail examples

psprint printing price for postcards, brochures & catalogs (brochures)

psprint layout editor

psprint’s layout editor is intuitive and offers plenty of customization options. One thing missing that you get with VistaPrint and Moo is the ability to add a QR code, which is more than a nice thing in terms of marketing value. change fonts, colors, images, and add objects, then easily share your design for editing or approval.

PsPrint design editor to customize a template

Our Expert Opinion

Like many direct mail services, psprint promises high-quality products with a quick turnaround time. however, there are two ways it differs from other commercial printers, including our top pick, vistaprint.

psprint allows you to choose the speed of production and will send more than postcards to your mailing list. costs increase with speed, so (like overnight prints) expect to pay a premium if you need a rush order. plus, you’ll need to buy at least 500 postcards to get direct mail services, so it’s not the best option for smaller projects.

visit psprint

moo – best for premium design of direct mail marketing materials

moo may be best known for its unusual printed card sizes and luxurious finishes. you can get mini or square business cards, square postcards, half-sheet postcards, and oversized postcards up to 6 × 9 inches.

moo also offers modern and visually stunning templates to kickstart your direct mail marketing campaign designs. Other direct mail services and printers give you options for paper thickness or weight, but Moo also offers luxurious materials intended to make people notice the look and feel, like layered paper with a bright color in the center. /p>

need inspiration? moo’s blog is packed with design examples and tips on how to make your marketing materials stand out from the crowd. Get tips for making your designs stand out, whether you design them at moo or elsewhere.

Another unique feature of moo is the option to print up to 25 different designs on each order (for example, 25 different designs for 100 postcards would be four postcards of each design). Unfortunately, you’ll have to take care of addressing, postage, and mailing for your direct mail, since moo only provides printing services.

moo postcard design & finish examples

moo price for postcards

moo layout editor

the moo layout editor is as elegant as its layouts. It might take a few minutes to navigate through their options, but if you start with one of their templates, you’ll find that it’s easy to customize without losing any of the sophistication. change fonts, color schemes, and get templates with multiple designs that can be printed in the same run.

Moo design editor to customize a template

Our Expert Opinion

While moo isn’t an all-in-one direct mail service like vistaprint or psprint, moo is great when you want a high-end design, unique size, or luxury finish. even with a promo code, it’s still more expensive than budget competitors vistaprint or 48hourprint. But if elegant design and high-quality finishes are your primary concern, moo is the best choice for direct mail postcards.

visit moo

48 hour printing: the widest range of postcards & amp; brochure sizes

At 48hourprint.com you can get a wide variety of print marketing materials including postcards, catalogues, trade show displays, business cards and more. Like VistaPrint, you can also buy branded promotional products, but they don’t offer as wide a range of product types or have the industry-specific templates needed to make your marketing collateral design work easier.

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There’s a “discounts and discounts” “offers” option on the home page that makes it easy to see if there’s a special offer your business might want to take advantage of. At the time of this writing, the postcards were listed at 60% off and a discount that won’t expire until December 31, 2024 (when viewed at checkout), making it the full price.

48hourprint.com is one of the more affordable small business printing services for eddm, though not as cheap as psprint. Like psprint, 48hourprint provides direct mail services for materials other than business postcards, including business brochures and folded cards.

To get started, you’ll need to collect pre-designed images or illustrations to customize one of the templates available through 48hourprint.com, as they are very basic. however, this is a step up from previous revisions when templates were not provided.

direct mail examples from 48hourprint.com

48hourprint.com prices for postcards, brochures & catalogs (brochures)

48hourprint.com layout editor

48hourprint has a design tool, but it’s outdated compared to other business printing services like moo. Likewise, there are pre-made templates, but they are super basic and generic, lacking the industry-specific templates available in VistaPrint, as well as the sophistication of VistaPrint and Moo templates.

48HourPrint.com design editor to customize a template

You can search stock images from the 48HourPrint.com design editor, but to use one, you’ll have to pay a licensing fee. Realistically, businesses wanting to use 48HourPrint.com for low-pricing will want to source postcard, catalog, and brochure design ideas and then create and upload their own artwork.

Alternatively, you can hire a freelance graphic designer through fiverr to design your marketing banner ads. For a do-it-yourself mailing ad design option, head over to Envato Market. You can buy a single design template or subscribe to Envato Elements to get unlimited access to postcard, flyer, and business card templates, as well as design elements like logos, icons, and stock images.

our expert opinion

48hourprint’s pricing is comparable to vistaprint’s, and they also offer direct mail to every door, which is an affordable way for a small business with no mailing list to target all addresses in a city or zip code . You won’t find fancy templates or an intuitive layout editor here, but as long as you can provide your own designs, it’s affordable and offers the widest range of sizes for many different types of marketing material, including postal envelopes.

visit 48hourprint

night impressions: faster response for direct mail materials

If you need high-quality direct mail marketing materials ASAP, Overnight Printing can literally print them and ship them to your door the next day. also offers more than two dozen types of print marketing materials, including sugar cookies and macarons for a truly unique marketing campaign.

overnight prints direct mail services are limited to postcards and oversized envelopes. Also, if you choose overnight printing for mailing, you will need to provide your own mailing list, as we do not rent or sell mailing lists. There are templates to get your project off the ground, but most aren’t business-oriented.

Overnight Prints postcards and oversized mailers templates

We were initially excited by the fact that Overnight Prints has industry-specific landing pages, thinking they would lead to collateral sets. These would make it easy for a small business to grab multiple types of marketing materials and update them to create a cohesive look across all collateral. However, the landing pages for industries just took us to product categories (e.g., postcards, brochures, and so on), and clicking on a product didn’t bring us to industry-specific designs.

examples of overnight print direct mailers

price of overnight prints for postcards, brochures & catalogs (brochures)

overnight impressions layout editor

overnight prints layout editor is easy to use, but not as sophisticated as vistaprint or moo. Just like VistaPrint, it can automatically generate and add a QR code to your direct mail to drive traffic to your website or a landing page, like a salon’s appointment booking page.

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Overnight Prints postcards and oversized mailers templates

Our Expert Opinion

Night printing works with you to ensure you get your order when you need it, even if it’s tomorrow. offers direct mail services for postcards and oversized envelopes only, so if you need to send something other than postcards, consider psprint. Likewise, you can’t buy a specific mailing list like you can with psprint or vistaprint, or automatically generate one like you can with 48hourprint.com’s eddm service.

visit impressions overnight

how we rate the best direct mail services for small businesses

At the basic level, direct mail providers will print (and usually mail) your company’s marketing materials in a timely manner. To be considered the best, a service must stand out for its affordability, design options, variety of products, internal mail services, or niche features and specialties. a low minimum quantity order of 500 or less is also important to keep the service affordable.

In addition to meeting our criteria, the providers here also give you control over design customization, and most offer templates to help you get started. Here are the criteria we use to determine the best direct mail services:

  • affordability
  • minimum order quantity
  • product offerings
  • product quality
  • customization capabilities
  • print and mail services
  • ease of use
  • response time

all the services we recommend here are excellent options depending on the needs of your company. For example, if the cost of designing, printing, and mailing your marketing materials isn’t your primary concern, response time may be, and one service offers overnight delivery. Or maybe you want a particularly fancy design for your direct mail marketing campaign, but don’t mind doing the mailing yourself.

frequently asked questions (faqs)

what are examples of direct mail?

Direct mail refers to a physical piece of mail with an advertising or marketing message that is sent to your mailing address, usually from the US. uu. post office (usps). coupon flyers, postcards announcing a grand opening, product catalogs, and credit card offers are common examples of direct mail. Find more inspiration with 25 direct mail ideas to market your business.

is direct mail still working?

The short answer is yes. In a recent study, respondents said that direct mail influences how quickly they make purchasing decisions. direct mail influences 83% of shoppers in what they buy. In addition, shoppers tend to spend more when they receive direct mail, about twice as much as those who do not receive mail. learn more about email marketing in this guide.

how much does direct mail cost?

When you break down the cost of direct mail, pay attention to the costs of copywriting and ad design, mailing lists, postage, and printing. If you have your own mailing list and can do the design yourself, printing and shipping costs could be less than $1 per piece shipped. with professional design services and high-quality finishes, costs can be as high as $10 a piece.

what is every door direct mail (eddm)?

An affordable alternative to using a targeted mailing list for a direct mail marketing campaign is to use an eddm service. While you won’t be able to target specific demographics like age range or salary, you can target cities and zip codes. Read more local advertising ideas here.

end result

Direct mail is an easy and affordable way to advertise your business. the best providers offer both printing and mailing, as well as templates and design tools. many also give you the option to purchase targeted mailing lists so you can reach your ideal customer. we recommend vistaprint as the best overall choice for small businesses. it’s affordable and has an intuitive design platform with thousands of business email templates to get you started.

visit vistaprint

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