Consumers are exposed to thousands of digital ads every day, but the truth is, they’re ignoring most of them. Digital ad space has become crowded and businesses that once saw it as an inexpensive and effective channel for reaching audiences are spending more time, and money, to recoup their investment. With 54% of consumers wanting to receive mail from brands they’re interested in, direct mail remains a dominant marketing channel in today’s digital world.
National brands like McDonald’s, Goodyear and Terminix understand the benefits of direct mail marketing and use it as a core component of their advertising strategies. Local businesses along the Pugent Sound East Coast can see impressive results when their print campaigns are carefully executed. here’s why:
Reading: Locally Targeted Advertising to Small Businesses in Seattle & direct mail
- it is memorable. your message and brand are more likely to be remembered by consumers who know your business when they receive your promotion in their mailboxes.
- gets response. with a response rate of 3, 7%, direct mail gets a higher response than email, paid search, online viewing, and social media.
- it’s accurate. direct mail can be targeted to specific households based on purchasing behavior, income or demographics, in the same way that digital advertising does.
- It’s relevant. 77% of millennials pay attention to direct mail advertising and 52% will switch brands if they have a coupon.
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With nearly 140 offices and more than half a century of direct mail advertising experience, Valpak has mastered the art and science behind an effective direct mail campaign. Valpak works by targeting the best local consumers for your business. With our proprietary data, you can mail to local households based on geographic location, income, and purchasing behaviors. Take it a step further with our industry-leading selective segmentation and modify your offer to customers based on purchase history. send loyalty offers, offer retention benefits, reach new customers and much more. Get local advertising in Seattle, WA with a full suite of mailing services for businesses of any size and budget. or mail to 1.45 million households statewide, in areas like bellingham, bremerton and tacoma.
- direct mail coupons
- reach new consumers with our tried and true direct mail format. these mini billboards encourage local consumers to try and come back to your business. design your own custom insert or choose from hundreds of proven designs. Through 52 years of historical data, we can recommend the best deal for your business based on industry and time of year. these direct mail pieces work great for:
- salons & spas
- dry cleaners
- dental offices
- Local businesses that need more advertising space than our traditional coupon insert should consider adding brochures and circulars to their Seattle direct mail campaign. consumers can’t help but notice these larger print formats. use flyers and circulars to promote your seasonal events or showcase your products and services. our larger print formats are perfect for:
- restaurant menus
- car dealerships
- retail stores
- With your choice of finish and format, card stock helps you stand out from traditional coupons. redemption tracking, the easy way to guarantee unique use of coupons, and response tracking by geographic location, is one of the many ways advertisers can further personalize this direct mail option. cardstock postage pieces work well for:
- banks & financial services
- restaurants
- gyms
- Personalized 1-to-1 postcards provide maximum return on your marketing investment. By integrating individual postcards into a blue envelope program, you can reach new territories, promote time-sensitive events and seasonal offers with messages and formats tailored to your brand. Choose the most effective direct mail postcard size, layout, and offer for your business. these mail pieces are ideal for:
- real estate agents
- festivals & events
- auto repair shops
- reach new consumers with our tried and true direct mail format. these mini billboards encourage local consumers to try and come back to your business. design your own custom insert or choose from hundreds of proven designs. Through 52 years of historical data, we can recommend the best deal for your business based on industry and time of year. these direct mail pieces work great for: