For most people, Snapchat is a social media platform that allows them to send their friends content that disappears after viewing. For event organizers, the filter feature is a great marketing tool for promoting events.
More than half of Snapchat users are between the ages of 18-29, so keep that in mind before you invest time and resources in the platform. . Snapchat is also geared towards short messages and promotions, so keep the long stuff on sites like LinkedIn.
In this guide, we’ll answer the following questions:
- ¿ What is a Snapchat filter?
- Why should you create a Snapchat filter for an event?
- How to get a Snapchat filter for your event
- Guidelines for Creating a Snapchat Filter
What is a Snapchat Event Filter?
Snapchat allows you to add overlays (also known as “filters”) to the photos you send. These filters can also be linked to a geographic location, making them “geofilters.” You can create your own geofilters to promote your event, but cost may vary.
Here are some of the different geofilters you’ll find:
- Community Geofilters are free, cover local areas, and are used by regular users.
- On-demand geofilters are inexpensive, cover a small area, and are used by small businesses.
- Sponsored geofilters are expensive, cover large areas, and are used by large companies.
Why should I create a Snapchat? filter for an event?
Filters are your chance to capitalize on a user trend on Snapchat. Filters and geofilters are publicly available. They can be seen as the equivalent of using a popular hashtag on Instagram.
Businesses of all kinds are using geofilters: bars, restaurants, shops, and museums. But they are also popular at events like weddings, sporting events and music festivals.
Your geofilters will automatically appear in a user’s Snapchat app if they are in your geographic area. That makes your filter work like a localized sponsored ad for your event.
Take a look at what other companies are doing. Turn on your location services for Snapchat, take a photo with the app, and swipe left or right to see what geofilters are available.
How to make a Snapchat filter for your event
If there is an overlap between your target audience and Snapchat users, you may want to create a filter for your next event. Let’s go through the process of making it step by step.
1. Design Your Filter
Go to Snapchat in your browser and click “Create Filter”. Here you can upload a pre-made layout or create one from scratch directly from the website. Please note the size requirements for custom designs.
2. Set date and time
Snapchat allows you to set the date and time that your filter is available. Make sure you are available in the lead up to your event, as well as during and for some time after it has taken place.
3. Choose a location
Since geofilters are tied to specific locations, you must also choose in which location it should be available. You can type a city or select a custom location by drawing a ring around it.
4. Review and secure your filter
You will now see how much the filter will cost and you will be asked to fill in your contact and payment details. It takes a week to process, so make sure you do it well in advance of the event.
Guidelines for Creating a Snapchat Filter
There are a few more things to keep in mind before you can create a snapchat filter. It has to be original, meet the size requirements of the platform and be within the budget of your event.
1. Originality
The Snapchat geofilter design or artwork must be original. So don’t risk getting in trouble for copyright infringement. Use a site like Canva to create your own designs.
2. Dimensions
The dimensions of the Snapchat geofilter are 1080×2340 pixels. Keep this in mind whether you’re creating your own design or have decided to hire a freelance designer.
3. Price
The cost of the Snapchat event filter is determined by two things: time and area. The price goes up the longer the filter is available and the larger the area it is linked to.
Other Snapchat tools for promoting events
In addition to geofilters, there are other ways to use Snapchat for event marketing. It comes with a complete advertising platform, influencers you can partner with, and ways to run contests.
1. Run Snapchat Ads
You can reuse your existing Snapchat content with Snap Publisher when you run Snapchat ads. You can target specific, custom, and similar audiences just like on Facebook.
2. Partner with Influencers
Popular Snapchat accounts can significantly improve your reach when promoting an event. Consider teaming up with one or two influencers to attract some of your following.
3. Host Snapchat Contests
Snapchat is also a great way to hold contests on the lead up to your event.Incentivize your followers to share your event and offer the winner a ticket as a prize.
4.Snapchat Event Story
It’s also helpful to know how to a Snapchat Story for an event. This helps your followers keep up with the latest developments. Remember these are temporary, just like on Instagram.
Examples of the Best Snapchat Event Geofilters for inspiration
Eager to create your own Snapchat filter but Still not sure what kind of artwork to use? We’ve rounded up some examples of great Snapchat event geofilters to inspire you.
Click any of these links to see dozens of examples:
- The Online Odyssey
Filter it
Now you know how to create a Snapchat geofilter for your event. You’ve also seen examples of the best Snapchat event geofilters.
Here’s a quick rundown of the key takeaways:
- Snapchat is a great way to reach attendees to younger events.
- You must create an original design or hire someone to do it.
- Choose a time and location for your filter to determine your cost.
- Complement your Snapchat event geofilters with ads.
- Partner with influencers and run ticket giveaways.
Have you already tried creating a Snapchat filter for an event? Share your experiences with us in the comments section below!
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