Freelance blog writing rates have been rising steadily. For high-quality content, you’ll need to hire an exceptional writer who is tailored to your precise business needs.
According to Search Metrics and Orbit Media, the top-ranking content on Google averages between 1,140 and 1,285 words per post. It takes an average of 3.5 hours to write 1000 words.
Content is vital to achieving your business goals. The more you produce, the better chance your business has of being:
- Recognized
- Recognized
- Authoritative
Blog writers are key to spreading your message in the online world. But how much should it cost to write a blog?
Many factors affect how much to pay for a blog post. Here, we’ll delve into freelance blog post fees and help you determine how much to pay for a blog post.
Blogging Writing Fees in 2022
According to a survey we conducted of writers in our community and on Upwork, base freelance blog posting rates per hour are a median of $25/hour and an average of $37/hour.
The Minimum wages are increasing domestically and globally. For example, a worker at a popular grocery store in Texas earns a minimum wage of $17/hour. This means that the average $37 per hour for a quality content writer is not far off.
Project-based blog writing costs are a median of $150 for a quality content project. 1500 words. The average is $175 for a 1,500 word project.
When it comes to blog cost per word, this average is just over $0.1 per word. This is standard blog writing rates, even for a beginner to intermediate content writer.
Blog writing prices per word are a median of $0.1 per word and an average of $0 .12 per word.
Less than $0.1 per word is usually acceptable for first-time writers or complete beginners who may be in training. Your goal is to gain experience and build a strong portfolio before moving forward.
This is a cost-effective solution to get blog content fast. However, it usually ends up with a sacrifice in quality and wasted time because the writer needs a lot of guidance.
High-quality freelance writers are in higher demand. Depending on experience and knowledge, your blog writing rates will vary greatly.
Blog content is exponentially valuable. It is one of the best strategies to get eyes on your business and your services.
How much should a blog post cost?
So how much to pay for a blog post? Blog writing rates vary widely depending on the writer’s experience and scope of work.
Many freelance writers charge between $50 and $100 per post. However, you could pay up to $500 for an experienced native English speaker to create a quality piece.
Additional factors that affect how much you pay are:
- Length/number of words
- Term
- Prior knowledge of the subject
- Specialization
Blog Length
The median length of a blog post is about 1200 words. The length of a post has a big effect on search rankings, so it’s important to stay around this average (if not higher).
According to Yoast, your blog post has a better chance of ranking if it is longer and of higher quality. Many well-ranked posts are between 2,000 and 2,500 words long.
The more you write, the more information search engines have to dissect your content and classify it into sections/categories.
By optimizing for length and identifying strong keywords throughout your content, your post can end up in a top-tier position. This will draw more attention to what your business offers.
When someone is looking for a solution to a problem or for information, your blog post will be one of the first to appear.
Of course, the longer the blog post, the the longer it takes to write it. This means that it will cost more. Remember, time is money!
Native English Speaker
Most likely, your target audience will be people from native English-speaking countries.
Having a native English speaker write the blog content is a non-negotiable factor. This is especially true if your audience is in an English-speaking country.
Native speakers fully understand the spectrum of tones and colloquialisms that need to be dealt with in written words.
Few things look worse than misusing idioms and have grammatical errors so that your target audience will read them. It will give your business less authority and your audience the notion that you are inexperienced and unreliable. You can’t have that!
While freelance blogging rates will be higher, it’s worth a little extra money to hire a native English speaker if you want higher quality content.
Deadline
Quality writers can book up weeks in advance, so it’s important to be prepared to be flexible. If it’s a rushed job, you may have to pay more to get the job done on time.
The shorter the turnaround, the higher the price.This is because the writer will need to prioritize your project over others already in the queue.
Be sure to plan ahead and give yourself and the writer plenty of time to organize and prepare for any projects that are in the works. This will save you time and money hiring a writer and calculating freelance blog writing fees.
Research
The amount of research required can make a big difference in the time it takes a freelance blogger to complete a post.< /p
The topic of the post is a very important factor not only for the chosen writer, but also for the blog writing price. Important questions writers face are:
- How much time do I have in my schedule to write a blog post?
- How much time do I need to research the topic? Am I familiar with it?
- How long will it take me to write and edit the content?
- How many blog posts per week can I write?
Answers will vary. For example:
- I have a lot of time to fit this into my schedule or hardly any
- I have quite a bit of experience, so I don’t think I need to do a lot of research
- I estimate a schedule of 3 days to 3 weeks
- I can write 2-5 posts per week, depending on the details
Questions you as a client/business may to face are:
- Does this writer have experience in this topic?
- How much research is estimated to be involved?
- Can we pay for labor time? additional (such as editing)?
These answers will also vary. For example:
- Based on our research, this writer is experienced and we would like to interview him
- We estimate 5-10 hours of research for this writer</li
- Yes , we may pay more for edits
Many freelance writers will need at least several business days to complete a post. They may need even more if there is extensive research involved.
Be sure to try to get a writer who has at least some knowledge of the subject to ensure quality and timely delivery. Otherwise, you can get stuck in a costly and time consuming loop.
The answers to these questions will vary widely depending on the client and the writer. However, each will be a determining component to freelance blog posting fees.
Specialization
Personal writing and business writing target different audiences. Business blogs are much more specialized, according to ProBlogger.
Business blogs are:
- Very technical
- Small
- Harder to write
- Research
- Time
- Organization
- The scope of the entire project
- Customer expectations
- Expected Reviews
- Shorter
- Simple
- Low knowledge required previous ones
- Requires little research
- Increasing their rates
- Charging by the project
- Charge by the hour
- What is the purpose of hiring a blog post? writer?
- What is the budget?
- How much time do we have?
- What are our business objectives?
- Goals
- Timeline
- Budget.
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Personal blog writing, on the other hand, is more broad and conversational.
Technical and/or industry knowledge may be required for your project. If so, be very selective about the writers you intend to hire.
Be sure to review the writer’s portfolio before hiring. This way, you can see if they have the necessary experience and qualifications for the specialization of the project.
You might just discover an amazing blog writer who checks almost all the boxes except the specialization box. Hiring an inexperienced writer for a complex task could lead to poor results.
While blog writing fees for niche writers may be higher, it might be worth the cost.
How do writers bill? freelance blog writing?
Freelance blogging writers typically bill by the project or by the hour.
Project-based freelance blog writing rates
Assignments completed by project cover aspects such as:
Billing on a project basis is beneficial if both the client and the supplier are familiar with:
Hour-Based Freelance Blog Writing Rates
For hour-based projects, the provider has a set hourly rate that it is tracked with a time sheet until the completion of the project.
This billing method is very beneficial if the written assignment is:
This is a common practice for experienced writers. That’s because there’s so much more to a project than just word count.
Each project varies greatly, so it’s up to both parties to agree which billing method is best for reach.
Blog cost per word
The the longer the post, the longer it takes to write.
Depending on the topic, these longer posts may also require more research, which will cost more.
Although many freelance writers bill by the hour or by the project, sometimes it can be very beneficial to calculate the blog’s cost per word.
Many beginning freelance writers start out charging by the word to gain experience and traction in a specific niche before:
The price per word usually decreases as the publication gets longer. Ideally, you’ll want to keep your price just below the average price per word if the post is quite long.
Keep in mind the 1200 word average and remember that typing more will get optimal results!
Know your goals and budget when considering blog writing fees
When determining how much to pay for a blog post, you should ask yourself:
The most important thing is to establish the business objectives that you hope to achieve by creating the content of this blog. This not only helps you, but also the writer.
Perhaps the purpose of hiring a writer is time constraints or that larger projects currently take precedence and you need to outsource. Identify a set budget for hiring freelance writers and be transparent about:
There is no use wasting anyone’s time. Whatever your reason for hiring a copywriter, outsourcing blog content is a great way to meet business goals faster and within a reasonable budget.
Conclusion
There are many factors that go into determining how much to pay a blogger per post.
Some are heavier than others, but all must be considered by both the client and the writer.
Effectively communicating your requirements and objectives will benefit all parties. Most importantly, it will result in great content!
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