Last Updated October 13, 2022
If you’re unfamiliar with YouTube playlists, it’s time to jump on the Internet’s most entertaining bandwagon.
Why?
Well, if you’re into something, there’s a YouTube playlist for it.
Do you want to listen to the best new house music of 2022?
There’s a playlist for that.
Want to see every scene from Game of Thrones featuring Daenerys Targaryen?
There’s a playlist for that.
Want to maximize the SEO of your YouTube video?
You guessed it, there’s a playlist for that.
In the information age, YouTube has put everything at your fingertips, from hit songs to industry-leading thought leaders.
But as a marketer and creator of brand, did you know you can use YouTube playlists as a customer engagement tool?
In this blog, we’ll explain how you can create, edit, and maximize YouTube playlists to grow your brand in 2022 and improve your video marketing strategy.
What is a YouTube playlist?
A YouTube playlist is a collection of videos that play in order, one after the other, automatically. Think of it like a music playlist you can create on Spotify or Apple Music, but for videos.
When a video ends, the next one in the queue appears on the screen without user action. And just like music playlists, you can shuffle YouTube playlists to keep things fresh.
YouTube playlists come in all shapes and sizes. For example, if you wanted to waste some time today, you could search for “best Vine playlists” and find gems like these to add a laugh to your midday break.
After you’ve finished all 108 Vines in that playlist, you can watch a playlist about the most popular animal on the internet: cats.
When you’re ready to get back to work, you can check out this creative agency experience playlist from our CEO, Matt Byrom, covering everything from boosting the performance of your team to how to increase organic search traffic.
As you can see, there are endless ways to use YouTube playlists as a consumer, but the possibilities for brands and marketers are endless as well. infinite. Before we dive into how to make a YouTube playlist, let’s talk about why you should create one first.
Why Create a YouTube Playlist?
YouTube playlists can be a fun tool for curating content to enhance your daily life. For example, you might want to create a playlist of your favorite music videos to play in the background at a party. Or you can compile your favorite home exercise videos into a playlist for a personalized exercise routine that you can do in your living room.
But when it comes to brands, YouTube playlists are the best curation tool for marketers. Instead of engaging your customers with just one video, you can captivate them with multiple videos that come together to tell a bigger story.
This also improves the customer experience because they don’t have to search for content; You have already created the perfect playlist of videos that meets all your needs.
For example, you can create a YouTube playlist that walks your customers through the features of your product and highlights a different feature in each video.
You can create a playlist of video testimonials to send out to potential new customers.
Or you can create an FAQ playlist to share with new users to get them on board with your product and address common customer service queries.
As you can see, the possibilities of YouTube playlists are endless, as is their ability to enhance your customer experience.
So, without further ado, let’s get down to business. Here’s how to create a playlist on YouTube in just a few steps.
How to Create a YouTube Playlist
The first step in creating a YouTube playlist is simple. You need to decide where you want to host the playlist. YouTube playlists are automatically hosted on the channel you create them on, so make sure you’re signed in to the correct channel before you begin.
You may have access to multiple channels. YouTube automatically creates a personal channel associated with your account, but you may also have access to a commercial or brand channel that you manage.
To navigate to the appropriate channel, select your avatar in the top right corner of the screen, and when the dropdown menu appears, select “Switch Account” and then select the channel you want to add a playlist to .
Then select your avatar once more , which should now display the image of the channel you want to add a playlist to and select “Your Channel” from the dropdown.
Doing this will take you to your YouTube channel, basically the hub where your brand stores and manages all of your YouTube content.
Select the “Customize Channel” button to access YouTube’s video manager and start building your playlist.
From On this screen, you’ll be able to edit your entire YouTube channel, including your information, videos, channels you follow, and more. ion, select “Playlists” from the menu on the left side.
From there, you’ll see all of your existing playlists, and more importantly, a button labeled “New Playlist” at the top right. Click that button to start the playlist creation process.
When you click “New Playlist”, YouTube will ask you to name your playlist. Enter the title of your playlist and click “Create”. You can always edit this later if you change your mind. You can also select whether you want your playlist to be public, private, or unlisted.
Done, you’ve created your YouTube playlist! But we still have not finished. Next, you need to add videos to your playlist. Click on your playlist, then click on the three-dot menu to open a dropdown menu. The first option is “Add videos”:
When you click this, a popup will appear allowing you to browse and add videos to your playlist. When you’re happy with your list of videos, click “Add Videos”.
And that’s it! You have your playlist. Click the “Share” button to copy the URL of your playlist, email the playlist to someone, or embed the playlist on your website.
How to Edit a Playlist on YouTube
Now that you’ve created your playlist, you may want to edit it from time to time. Fortunately, YouTube makes it easy. First, go back to the playlists tab. Then click the pencil icon to make your edits:
From this screen, you can edit the title and description of your playlist:
And also add more videos, delete your playlist and update your playlist settings:
The settings popup gives you the opportunity to make decisions about your new playlist :
You can also sort the videos in your playlist duction by most popular, date added or date published.
Finally, if you want to remove a video from your playlist, simply select the 3-dot menu on the right hand side, and then click “Remove from playlist [name]”.
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That’s it! If you can do those basic functions, you’ve just earned your black belt in YouTube playlist editing.
Final Thoughts
Now that you’ve created your first playlist, there are many other things you can do to broaden your reach and maximize your impact on the world’s second most visited website. world.
First, check out our guide on how to get YouTube verified to add legitimacy and credibility to your account.
Next, take a look at how to optimize your YouTube SEO to appear in more search results, reach your target audience, and ultimately achieve your video marketing goals.
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