To be successful in e-commerce, you need three things: high-demand products to sell, the skills to market them, and the drive to succeed.
You already have the winner’s mindset: you’re continually learning, researching, and setting yourself up for success. but finding popular products to sell can be challenging. That’s why we update this list every year to help you discover new trendy product ideas.
In this list, you’ll find 17 trending products in 2022 that will spark new business ideas, or maybe give you an idea of a great product to add to your existing online store. Since each niche product is aimed at a different audience, we also share relevant marketing tips for reaching new customers.
The products on this list were the top trending product categories on the shopify platform from February 2022 to August 2022.
trend products to sell online in 2022
Explore our list of top trending products in 2022 that you can use to start your online business.
- power tool accessories
- dog toys
- dress shoes
- laptop batteries
- shot glasses
- slipcovers
- wall plates and covers
- baby shirts
- curtain and curtain rings
- knobs and cabinet handles
- clock accessories
- glasses
- model trains
- signage
- wedding dresses
- table runners
- motor vehicle parts
1. power tool accessories
global order growth (year over year): 23.418%
Looking for a trending product to sell in the home improvement industry? accessories for power tools are experiencing an increase in sales globally.
based on keyword data from around the world, the term “power tool accessories” receives 27,100 searches per month, with subcategories such as “tool accessories” receiving another 1,300 searches per month and “tool box accessories “They get 1,900 searches a month.
you can sell accessories for any power tool:
- electric drills
- impact drivers
- circular saw
- table saw
- polishers
- sanders
When selling trendy home improvement items, focus on visual platforms like instagram and youtube. You could partner with influencers in the space and run instagram ads to promote products and quickly make sales. A more sustainable option is to create your own Instagram and TikTok profiles and post content about DIY home improvement.
for example, you could:
- do an instagram live Q&A about using your tools for the first time
- repost user generated content
- do a contest
- create instagram stories and tiktoks that highlight premium product features
- post product posts with shopping tags
- create fun reels to promote your products
- publish carousel posts
Why are product trends like this great for selling items online? you can easily expand your product line to include other popular products in the home improvement industry to maximize your potential sales.
2. dog toys
global order growth (year over year): 13.357%
Second on our hot list right now are dog toys. Valued at $3.7 billion, the global pet toy market saw explosive growth in the first half of 2021.
product lines include:
- training toys
- chew toys
- squeaky toys
- plush toys
- wind-up toys
Toys are fantastic for a dog’s well-being. They help fight boredom and provide comfort when dogs are nervous. With 210,000 average monthly searches for the term “dog toys,” it’s clear they’re moving forward into 2022 and the new year.
You can promote these items in several ways:
- Cross-sell with other pet companies or products
- Start a pet care blog
- Sponsor a pet shelter or event
- offer a price-match guarantee
- share user-generated content on social media
You probably want to explore social media and google shopping ads to drive traffic to your website and drive sales throughout the year. If you want to expand your product line, you can easily find new auto parts and accessories to sell using a product sourcing app.
3. costume shoes
global order growth (year over year): 8.877%
Costume shoes for women and men have also been a best seller and show signs of being a trending item in 2022. Theme shoes are perfect for cosplay or themed events, and you can’t forget about Halloween.
some items you could sell include:
- pirate boots
- witch boots
- superhero boots
- vintage footwear
- gladiator sandals
These trending items are best sold through visual platforms like pinterest, tiktok, instagram and facebook, although one channel you can experiment with is google ads.
If you choose to use any type of millennial-focused marketing tactic, make sure to partner with influencers, as this is the easiest way to showcase a new brand’s products to this audience.
Costume shoes often have a larger target market than most realize. For example, your target market could be as specific as cosplay costumes, which has a market size of $4.6 billion.
or you can target halloween shoppers and run sales during the fall season. The point is that there are many potential audiences you can explore with costume shoes. conduct a competitor analysis or SWOT analysis of the market and decide which route is best for you.
4. laptop batteries
global order growth (year over year): 8,305%
Laptop batteries are another hot item to sell in 2022. Laptop batteries are a great resource for people who build their own computers or want to revive an old laptop. For people on the go, having a laptop backup battery on hand ensures they’re never without a computer.
The term “laptop batteries” receives 33,100 searches each month. however, finding a battery is not always easy for consumers because there are so many different uses. for example, a college student may want to buy a cheap and durable battery for school. a busy professional may need long-lasting, reliable use when not near a power outlet.
Selling in the laptop industry gives you many opportunities to expand your product lines. You could sell cases, external hard drives, power supplies, laptop memory, Wi-Fi adapters, and more.
To promote bestselling products like laptop batteries, you want to nail down your target audience. Students purchasing batteries will have different requirements and budgets versus parents purchasing one for their kids’ laptop at home. Determine who you want to sell to and create landing pages on your website specifically for them.
Because people tend to have trouble buying batteries, they’ll turn to online “best of” guides for more information. you could get a spot in the best guides or create your own to promote online.
if you want to run shopping ads on facebook or google, consider targeting branded audiences like dell or hp. use facebook targeting stats to find different demographics to target in countries where laptop batteries are popular, like canada and the united states.
5. shot glasses
global order growth (year over year): 8.178%
Shot glasses were one of the best performing products in the first half of 2022. Shot glasses are perfect for selling any time of year, especially during the summer when you can take advantage of the holiday season. You can sell custom made shot glasses, collectible shot glasses, or party shot glasses.
When it comes to selling shot glasses online, focus on finding a target market and selling to a group first. People search online for specific types of shot glasses, such as “tequila shot glasses” (4,400 searches per month), “tall shot glasses” (2,400 searches per month), and “cool shot glasses” (3,600 searches per month). month). There are also opportunities to sell plastic shot glasses and personalized party cups.
You can sell shot glasses online from your own Shopify store, on third-party online sales sites like Amazon and eBay, and even on social media sites like Instagram and Facebook. You can also sell wholesale shot glasses to other businesses.
6. covers
global order growth (year over year): 7,021%
a fashionable product that has emerged recently are covers. Like other trending products in the home goods department, we’re probably seeing an uptick due to the work-from-home trend. covers protect sofas and lovesees from pets, children, dirt and spills. a quality slipcover is less expensive than replacing furniture.
The search term “slipcovers” generates 27,100 searches per month, the related terms “chair covers” generate 27,100 searches per month, and “sofa covers” generate 49,500 searches per month, supporting that slipcovers and home design can be a profitable business to start online. There are also many types of holsters available for sale, giving you plenty of new product opportunities as you expand your line.
Start by defining what type of containers you want to sell (cotton, wool, polyester, elastane, linen, etc.), then promote your product on popular home organization and decorating blogs.
You can contact them online and ask them to link products on their website from summary articles. (People are more likely to buy when they land on your site via an external blog post than an ad.) then, to win back the sale, run retargeting ads to people who viewed the product but didn’t buy.
Another option is to partner or collaborate with interior designers to help promote new products to their audiences. If a product recommendation comes from a trusted source, shoppers are more likely to buy.
7. wall plates and covers
global order growth (year over year): 5.983%
Like many home décor items, wall plaques and covers have become one of the best-selling products online during the pandemic. the more people stay at home, the more inclined they will be to fix it and create a comfortable environment. from the sofa to what covers your electrical outlets on the wall.
There are many varieties of wallplates and covers to choose from. you can sell traditional plates with a finishing touch or ultra-modern decorative plates. There are also screwless wall plates that offer a clean aesthetic and popular HDMI wall plates that allow you to connect HDMI-enabled devices.
Based on keywords from around the world, the top searches for wallplates are:
- wall plates: 27,100 per month
- outlet cap: 27,100 per month
- decorative wall plates: 18,100 per month
- screwless wall plates: 3,600 per month
- light switch plates luxury: 720 per month
You could run a pay-per-click ad campaign using Google Shopping ads and Facebook ads to attract new buyers. Since home goods may keep trending for a long time, you can also build a brand around your home décor and optimize your product pages to rank on Google and bring in organic traffic.
You can group wall plaques with other trending products in your store or partner with micro-influencers on social media to target high-intent shoppers and generate immediate sales.
8. baby shirts
global order growth (year over year): 5,090%
A recent trend among new parents is baby shirts. google trends show we’re close to peak interest for this product, so if you’re looking for a top-selling product with validated demand, consider acting fast.
The term “baby shirts” sees 13,000 searches per month. You could also target many variations like:
- baby t-shirts: 27,100 per month
- funny t-shirts for babies: 8600 per month
- baby shark t-shirts: 5400 per month
- baby shower shirts: 3700 per month
- baby fishing shirts: 2700 per month
- personalized baby t-shirts: 1700 per month
- cute baby t-shirts: 1400 per month
To reach new parents with this article, use Facebook and Instagram advertising. If you’re looking to explore other sales channels, consider selling on Amazon or listing your product on Google Shopping, though it’s worth noting that these marketplaces will charge a fee for your sale.
Another experiment you can try is marketing to a local group with brochures. Create discount codes and distribute them to new parent meeting groups in your city.
9. rings for curtains and curtains
global order growth (year over year): 4458%
There has been a growing trend in curtain ring sales in recent months. people are spending more time at home and doing home improvement projects.
“Curtain rings” generates 22,200 searches per month. There are variations you could also target with an SEO strategy, including:
- Shower curtain rings: 9,900 per month
- Wooden curtain rings: 3,600 per month
- eyelet curtain rings: 2,900 per month
- metal curtain rings: 1,600 per month
- black curtain rings: 1000 per month
To market curtain rings, you can create a blog with home improvement and DIY tips and tricks, and links to your products. Then run retargeting ads for your blog traffic on Facebook or Google.
We recommend that you run google shopping ads for specific keywords such as “curtain rings without clips” or “decorative curtain rings with clips”. this will attract customers who already know what they want. if you appear in front of them, they are more likely to buy from your ecommerce store.
10. cabinet knobs and handles
global order growth (year over year): 3760%
Home improvement is shaping up to be one of the hottest trending niches for eCommerce stores. by 2029, the cabinet hardware market is expected to skyrocket to more than $14.2 billion in sales.
Retailers are also stocking their stores with the best trending products in this niche, including cabinet knobs, fasteners, latches, locks, hinges and handles.
What makes this product worth considering is that it offers retailers many opportunities for expansion. You can sell cabinet knobs at a home improvement store, as well as drawers, interior trim, cabinet shelves, and more. You can also use a variety of materials, such as plastics, metals, glasses, brass, iron, steel, and more.
Whether putting together new furniture or sprucing up the house, every home needs cabinet hardware. some want decorative knobs, while others want a simpler, more functional version.
You can sell trendy products like this through search-based ads like Google Shopping. More than 33,000 people search for cabinet knobs every month, and more than 60,000 people search for handles every month, according to keywords everywhere. Another option is to work with home improvement influencers on instagram or through blogs to promote your cabinet hardware.
11. watch accessories
global order growth (year over year): 2.737%
Watch accessories are one of those fashion items with consistently high profit margins. the trend is hotter at some times than others, but people tend to look for watch accessories throughout the year. the market is also massive, with a market volume of $335 billion in 2022.
The search volume for the term “watch accessories” is around 5,400 searches each month, based on keywords from around the world. People also search for related phrases like “apple watch strap” and “watch stand,” which receive 450,000 and 14,800 searches per month, respectively.
These top trending products give you plenty of opportunities to target different customer segments based on your watch type (apple, samsung, garmin, etc) and drive sales.
some items you can sell in this category are:
- watch repair kits
- watch displays
- travel cases
- watch winders
- tools for remove clock background
Promoting this hot product with google ads can be profitable. it can help you reach high-intent shoppers and bring them to your store to buy. Another option is to use Facebook advertising to target specific groups based on the design or functionality of your accessories.
Perhaps hikers need durable straps, while others may just want a modern watch strap. You’ll want to share product images on platforms like Instagram. There, you can partner with microcelebrities and influencers to get your products in front of established audiences.
12. glasses
global order growth (year over year): 2602%
the usa cup market. uu. is an attractive opportunity for sellers of outdoor equipment such as camping, hiking, exercise and travel. it is expected to reach $1.4 billion by 2027, with a compound annual growth rate of 9.1% between 2022 and 2027.
keyword trend data everywhere shows the following search volume:
- glasses: 5 million per month
- glass glasses: 60,500 per month
- glass cups: 49,500 per month
- personalized glasses: 27,100 per month
- cup with straw: 22,200 per month
- plastic cup: 9,900 per month
Increasing threats to the environment from non-reusable bottles and the rise in people leaning toward a healthy lifestyle drive this trend. Your target audience will likely be more health conscious and aware of the harmful effects of one-time-use bottles.
To market this best seller, you’ll want to show these cups in use. For example, you could run a contest where customers post photos of their cups in the wild. Or create staged photos of the glasses in an eco-friendly environment and post them on social media and use them in advertisements.
You can create a Custom Audience in Facebook Ads Manager and target specific groups of people. Or run google ads for the keywords “tumbler mugs” so you can target customers who are actively searching for similar products.
13. model train games
global order growth (year over year): 2617%
Model trains have been a popular pastime for children since 1891. They’re a great way to build problem-solving skills, encourage imaginative play, and give kids a little distraction while parents work from home. Today, companies are exploring new and fun ways to reinvent the train game, like electric trains and smart trains that run through a smartphone app.
with 40,500 average monthly searches for the term “train games”, it’s clear that they are popular in 2022.
When it comes to promoting toy trains, think of the concept “friends trust friends… toy marketing is based on recommendations from influencers and friends, so you’ll want to collaborate with nano-influencers and on social networks”.
Customer reviews are always a smart move when selling items like train sets online. testimonials can help buyers decide if the product is right for them and encourage a sale.
Create an organic social media strategy around the kids who use your trains. Show them in action with photo and video carousels, and include user-generated content from your followers’ accounts to build trust with potential buyers.
If you have the budget, run a contest to give away free train sets to grow your messaging or email marketing subscriber lists. You can then create drip marketing campaigns that convert subscribers into customers over time.
14. signage
global order growth (year over year): 2409%
Signs are next on the list of trending products right now. search volume for the term “signage” receives 135,000 searches per month. keyword data everywhere suggests that people search for specific types of signs:
- sign: 74,000 per month
- no smoking sign: 74,000 per month
- safety signage: 60,500 per month
- digital signage: 49,500 per month
- wedding signage: 40,500 per month
- entry signage: 12,100 per month
- signage for covid 19: 7,700 per month
social media is a great way to market signs. Find out who your main audiences are.
For example, are you selling to restaurant owners who want to increase their social presence? or younger crowds who want to make their rooms look modern and fresh? (hint: you can sell both). then post a combination of staged photos and user-generated content of your signs being used in their respective settings.
You could run google shopping ads targeting long tail keywords like “old signs” or “custom neon signs” to attract specific customers, as well as facebook ads to test different audiences and learn more about who is buying signs.
15. wedding dresses
global order growth (year over year): 2,001%
Wedding dresses are one of those trending online products with consistently high profit margins. The global bridal wear market is also huge and is expected to reach $69.9 billion by 2026.
the term “wedding dresses” receives 2.24 million searches per month, confirming the hype of this fashionable product. there are more opportunities for terms like:
- Wedding dresses for guests: 1.5 million per month
- Black wedding dresses: 246,000 per month
- Plus size wedding dresses: 165,000 per month
- Simple wedding dresses: 165,000 per month
- beach wedding dresses: 135,000 per month
- long sleeve wedding dresses: 135,000 per month
In addition, you can take this niche in several directions with a dedicated store or a collection of products within a larger wedding apparel store. For example, you can sell wedding nails, invitations, semi-formal wedding attire, accessories, and more. Depending on how you position your brand, there could be an opportunity to expand into related product verticals, such as jewelry.
Visual platforms like facebook, instagram, and pinterest are ideal channels to grow your brand, whether you’re looking for organic growth or using your advertising options.
You can also look to drive growth with influencer marketing. influencers can model your clothes and highlight your brand for a fee or sales commission.
16. table runners
global order growth (year over year): 1.923%
Table brokers saw huge growth in the first half of 2022, and it doesn’t look like the new trend is going to end any time soon. The global table linen market is valued at $10.1 billion as of 2021 and is expected to reach $14.7 billion by 2029. This is not a hot commodity you want to miss out on.
People can use table runners to make tables visually appealing and connect placemats. table runners are also extremely durable and can withstand repeated use and washing.
Competition is high in this industry. brands like box and barrel, bed bath & further, and wayfair occupy a significant market share. however, they all target a similar demographic: older consumers with more disposable income, giving you a unique selling opportunity.
Dropshipping costs are typically lower for kitchen items, meaning you can charge less than big box retailers. you can target younger niche audiences who don’t want to overspend on items like table runners.
You can market items like table runners online through social media. You can target both older and younger audiences by running relevant campaigns. For example, targeting millennials who just bought a home. Your success on social media depends on how you connect with each segment and create interesting content to attract buyers.
You can create video content to showcase the benefits of your table runners. and show other creative ideas to design them in the home. You can also run seasonal giveaways to promote new riders and top sellers. For paid ads, Facebook will be your best option as it can use its behavioral targeting to find customers based on their interests and buying habits.
17. motor vehicle parts
global order growth (year over year): 1565%
Over the past few months, we’ve seen motor vehicle parts sales on the shopify platform dramatically increase. this product trend remains popular as drivers get back on the road after covid lockdowns.
The global motor vehicle parts market was valued at $2.34 trillion in 2021 and is expected to grow 9.1% annually through 2026.
There are 2.24 million monthly searches for auto parts, which shows the popularity of the industry. there are many things to sell in this market:
- batteries
- transmissions
- radiators
- engines
- brakes
- front steering and suspension
- alternators
When marketing top-selling items like auto parts, you really want to understand your target market. For example, if a customer likes the great outdoors, they likely want durable parts like off-road bumpers, suspension systems, and custom tires. If you’re a heavy traveler, affordable, durable parts that improve gas mileage can be a great buy.
You can promote articles in several ways:
- create installation videos and live action tips
- start a car blog
- sponsor a car build or car show
- offer a price-match guarantee
- cross-promotion with another auto company
You probably want to explore Facebook Ads to drive traffic to your website and drive sales throughout the year. If you want to expand your product line, you can easily find new car accessories to sell using a product sourcing app.
it’s time to start selling in your online business
These are some of the trending products to sell in 2022, but there are many more to choose from when deciding what to sell on shopify as a new dropshipper or an established store owner. finding high-quality products is only part of the equation. the real secret is figuring out how to market them.
If you’re interested in hands-on training to walk you through the process of starting an eCommerce business in a profitable niche and finding the right products, watch our free dropshipping business webinar series. An eCommerce entrepreneur will share how he grew one of his online business ideas to over 8,000 sales units per year, along with marketing tactics that worked (and those that failed).
Let us know in the comments what products you plan to sell in your store. happy sale!