Nowadays, there is no doubt that email marketing is a popular and useful strategy. It is one of the easiest ways to reach your target customer. In case you want to know if people read your email or not, use email tracking.
trying to figure out how to track emails in gmail? email tracking or link tracking is a great new feature that google implemented to see when and where the emails you send are being opened.
gmail offers an email tracking feature that lets you know the whereabouts of any email you’ve sent. In this guide, we will walk you step by step in tracking emails in gmail. let’s get started.
what is email tracking?
Email tracking is the process of collecting data from the email you sent and using this data to make a decision.
is a process of tracking the open rate and click rate of an email, which is sent to your target customers. email tracking is a built-in feature in gmail.
can you track gmail emails?
now you can track your email using gmail. With this function, you can keep track of:
- the time: when your customer opens your email.
- the location: where your customer opens their email from.
- the device: which device is used to open your email?
- open rate: how many people open your email?
- click-through rate: how many people click the link in your email?
how to track emails in gmail?
If you want to track your email in gmail, follow these simple steps to enable this feature.
step 1
Go to the gmail compose window. type your email when you’re done typing, go to the bottom of the compose toolbar.
now you can see two icons. one icon looks like an eye and another looks like a finger pressing a button. Before sending your email, make sure you enable these two buttons.
step 2
when the track button turns green, it indicates that tracking of your email is enabled.
step 3
Now click the submit button to send your email. If you don’t receive any response from your recipients, you can check the current status of your email.
To check the current status of your email, go to the sent email box. now you can see a green icon next to the opening line. this icon shows you when your email is opened.
step 4
Now, you’ll get a notification when your customer opens your email and clicks the link in your email.
why should you keep track of your emails?
Email follow-up is one of the best ways to ensure the success of your business. helps you identify each step your user is doing on your site.
each visitor gets a unique experience depending on their choice. Tracking user activity at different conversion stages improves the relationship between leads and sales and ultimately increases your business growth.
You should keep track of your email because:
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saves you time
after sending an email, if you notice your target customer opening your email and also clicking the link in your email, it indicates that they are interested in your business.
If you notice that your target customer just opens your email and doesn’t click the link, send a follow-up email based on their interest.
If your recipients never open and click on your email, it means it’s a dead end. just drop this and focus on another client.
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helps you write better emails
Email tracking software provides a realistic evaluation of your email marketing programs. it also shows the effectiveness of your email campaigns.
It not only helps you track your email open and click rate, but also gives you a true picture of your unopened email after a while. this evaluation helps you write better emails for your target customer. If you don’t know how to write better emails, get help from the hyperise editor.
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data drives your business to success
Using this gmail email tracker, you now know who is connected with your email. this data helps you build a list of your genuine customer.
Now you know what content your customer likes the most. Let’s make a list of the content your customer likes the most and send it to your email client.
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Your team will benefit from increased productivity
When you use the email tracking tool, you know the open rate of your email. Knowing your email open rate helps your team focus on your business and helps you find what’s best for your business.
if your target customer is a senior, use sms marketing because seniors open emails from time to time. If your target customer is young, use social media platforms to achieve your goal. you can use the hyperise editor to create personalized emails for each lead.
benefits of email tracking
You can see many benefits when you use email tracking. The benefits you get after using email tracking are:
- after using the email tracking tools, you will know who is opening your email. As your recipients open your email, you don’t need to send a follow-up email.
- When you use an email tracker, you can track your recipients in real time. now you know when your recipients check your inbox. send follow-up emails at this particular time to get a better response.
- after sending a cold email to your recipients, if you notice that your recipients don’t open your mail, you can cut: to below and make a list of how many emails you sent in the future.
how does email tracking work?
You may think that email tracking is a complicated task, but it is very simple. When someone opens your email and clicks on your link, this tracker sends you a notification. there are a few ways to track email in gmail.
are:
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tracking pixels for email tracking
tracking software adds a small pixel image called a tracking pixel to the email when it is sent to recipients. this tracking pixel is invisible to recipients.
When a recipient opens your email, the server requests to download this tracking pixel. after that, it sends you real-time notifications and you know your email is open.
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link click measurement
Another way to track email in gmail is to link clicks. it has some disadvantages. If someone opens your email but doesn’t click your link, you won’t be notified. for this reason, most email companies add tracking pixels automatically.
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use google analytics to track emails
google analytics is another way to track emails in gmail. but this process is very complicated. you have to configure your tracking pixel image. add this tracking pixel image separately to each email before sending.
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track email opens using gmail read receipts
gmail read receipts also help you track when your emails are opened. but it is not reliable. you can use this feature when using a paid google workspace account.
why is google image policy important for email tracking in gmail?
all google tracking pixels are stored in california. When any recipient opens the mail, the tracking pixel starts loading from the server located in California. Google does this process to maintain the sender’s privacy.
On first tracking, the pixel shows the recipient’s precise location when they open the email.
but now, when any recipient opens the mail, it notifies the sender that the recipient is located in california because all tracking pixels are stored in california.
common misunderstandings about gmail’s image policy
When the image policy comes into focus, people think their email tracker isn’t working properly.
some people think that the google proxy server shows a false open rate. but it is not true. people from different places test this and make sure it sends accurate open rates.
If you have any concerns about pixel tracking, please use the google link tracker. Link click has no connection to pixel tracking. still, clicking on the link shows the exact result of the recipients.
conclusion
we can conclude that email tracking is a tool made to help you in your business. email tracking in gmail can help you grow your business and improve engagement with customers.
Just follow four easy steps of how to track email in gmail. With this, you will know when, where and how your new customers are exposed to your emails. and check out the hyperise editor to create custom emails, images, and videos.
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